57.7% of Queenslanders are overweight or obese

OBESITY rates are 30 to 35% higher in regional areas in Queensland and 40 to 50% higher in remote areas.

Health Minister Lawrence Springborg also told Queensland Parliament that 57.7% of Queensland adults were overweight or obese, the highest in Australia, with projections showing the figure would jump to about 63% by 2017.

He said more than a quarter of Queensland children were overweight or obese, the second highest figure in Australia.

Mr Springborg said obesity reduced median survival by two to four years, with life reduced eight to 10 years for severely obese people.

He said these figures were the reason the government was launching a "highly graphic" public awareness campaign, including television commercials, with a parental guidance recommendation.

The campaign, which cannot be screened in general viewing timeslots, will cost between $7.5 million and $8.5 million over three years.

The controversial messages are based on the Western Australian government's Live Lighter campaign, featuring graphic images similar to those used in effective anti-smoking and road safety messages.

"High body mass has now exceeded smoking as the largest single risk factor contributing to the burden of disease in Queensland," Mr Springborg said.

"Obesity was estimated at a cost of $391 million to the health system in Queensland in 2008.

"That does not include the cost to the community and the economic cost overall.

"The health problems as a consequence of being overweight or obese are many and varied, including cardiovascular disease, hypertension, type 2 diabetes, some cancers, sleep apnoea and musculoskeletal problems.

"Many of these problems are preventable through a healthy and active lifestyle."

Cancer Council Queensland spokeswoman Katie Clift said the softer tactics to move people towards healthier lifestyles had not been working well.

She said being obese increased the risk of chronic disease and some cancers.

"We want to see people reduce their risk of cancer, live healthier and boost their quality of life, and hopefully a harder-hitting campaign will help achieve this," she said.

Topics:  editors picks health lawrence springborg obesity weight

Gig Guide: Get your dancing shoes on

Dan Hannaford.

Gig Guide: What's on around Tweed

Traffic delays on Kennedy Drive

Motorists can expect delays on Kennedy Drive due to scheduled construction.

Traffic delays expected on Kennedy Drive.

Tweed election offers field of dreams

Pre-poll voting in the Tweed Shire Council election will continue this week.

Tweed voters eye change as candidates line up for election

Local Partners

Jake left broken-hearted by Bachelorette break-up

Jake Ellis is one of the final three bachelors on The Bachelorette.

GEORGIA chooses Lee and Matty J as her final two suitors.

MOVIE REVIEW: Doctor Strange is out there in a good way

Benedict Cumberbatch in a scene from the movie Doctor Strange.

MARVEL'S new superhero takes viewers along on his mind trip.

MOVIE REVIEW: Jack Reacher sequel falls flat

Tom Cruise in a scene from the movie Jack Reacher: Never Go Back.

THE film's title Never Go Back should serve as a warning to fans.

The Bachelor contestants find love with each other

Former Bachelor contestants Megan Marx and Tiffany Scanlon have confirmed their relationship on social media.

MEGAN Marx and Tiffany Scanlon confirm relationship on Instagram.

Liam Payne wants to wed Cheryl Fernandez-Versini

Cheryl Fernandez-Versini and Liam Payne

Liam Payne reportedly wants to marry Cheryl Fernandez-Versini

Bindi Irwin 'honoured' to make MAXIM HOT 100 list

Wildlife Warrior named among Australia's most beautiful women

Tough times in CBD: Woolies says goodbye Ipswich

Woolworths in the Ipswich Mall.Photo: Rob Williams / The Queensland Times

The last day of trading will be January 1

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June