News

Dumb ways to die video the Gangnam Style of train safety

AN internet ad featuring 'dumb ways to die' has become the Gangnam Style of train safety campaigns, clocking up more than 8.5 million YouTube views and 13,000 plus comments.

Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait.

The video is also designed to demonstrate the danger and stupidity of playing on train platforms, tracks and level crossings.

The myriad of other dumb ways to die illustrate the stupidity of messing around trains.

The song is performed by Melbourne artist Tangerine Kitty, the song was produced by Cat Empire keyboards player Ollie McGill.

Along with the song and clip on iTunes and YouTube, Metro Trains are developing posters and announcements at stations and educational material for school students.

The video on Youtube has sparked a flurry of comments - ranging from claims it is 'racist' because it fails to feature enough skin tones to questions from people wondering whether it is real advice.

One questioned whether taking out of date medicine could really kill you, as proclaimed in the ditty.

 

The video was on the front page of Reddit for six hours, helping it to go viral.

 

The ad's writer McCann ECD John Mescall  told media and advertising site Mumbrella: "Of course, we wanted it to go viral, but it's rare that all the elements you need fit into place. Just one thing could kill it."

"If it wasn't catchy enough, or the safety message had come at the beginning and not the end, it wouldn't have worked," he said.

"People don't want to share advertising. They want to share stories and content. Dumb ways to die is very likeable. And if you really like something, you want to share it."

Topics:  dumb and dumber dying editors picks offbeat safety train video



Dreamworld reopens after 6 weeks in limbo

Visitors go through the doors of Dreamworld on the Gold Coast, Saturday, Dec. 10, 2016.

Every ride has undergone 'rigorous' program of testing

Captain's youth key to titles

Far North captain Nadi Canning is looking forward to leading the region in the Surf Life Saving NSW Interbranch Championships on the Central Coast this weekend.

2016 Surf Life Saving Interbranch Championships

No Murwillumbah ward specialist as changes flagged

Murwillumbah Hospital has no specialist pediatric on site.

Calls for funds to remain to care for children as admissions decline

Local Partners

First catch for shark nets

A 3.2m great white the first shark caught in nets on Saturday, followed by a beach evacuation on Sunday.


Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Man builds playground entirely out of packing tape

Artist Eric Lennartson is in the process of completing his huge tape sculpture at the Ipswich Art Gallery.

VIDEO:And here's where you can play on it.

Cooly sings out for carols

Santa gets ready to skydive into the Coolangatta Christmas Carols on Sunday, December 13. Photo: Scott Powick Daily News

Santa dropping in for Christmas Carols at Coolangatta

Chris Pratt's 'mental preparation' for going nude on screen

Actor Chris Pratt

New film took some mental preparation for Chris Pratt

Spiderman star used fake name to research role

Spiderman star Tom Holland.

Spiderman star went undercover at Brooklyn highschool

What's on the small screen this week

A scene from the TV documentary Running Wild: Australia's Camels.

TWO new Aussie docos will pique your interest.

EXCLUSIVE: Meet Robert Irwin, wildlife photographer

SNAPPER: Apart from wildlife, photography is Robert Irwin's great passion.

Steve's boy has a passion for photography

Louis Tomlinson's tribute to late mother

Louis Tomlinson's new single is a tribute to his late mother.

Gong goes to M'bah duo

Dave Weir and Miya Sapir from Tupenny Opera performing in Mexico.

A night at the opera

'Crucial' farm land eyed by defence department

Lawson Geddes moving the Brangus cattle to higher ground - which is the land the Defence Department is interested taking for the Shoalwater Bay expansion.

"You can't have one without the other.”

Former Shark Show for sale for $1.3 million

Vic Hislop at the old Shark Show.

TALK about a jaws-dropping real estate opportunity.

There's a whole lot of luxury in this home

The Endeavour Foundation's latest prize home in Mountain Creek.

WHEN it comes to desirable homes, it's hard to go past a prize home.

Horse haven on big acreage in Murwillumbah

55 Glencoe Road, Murwillumbah

Check out this week's feature property.

WATCH QTV: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

Ready to SELL your property?

Post Your Ad Here!