Dumb ways to die video the Gangnam Style of train safety

AN internet ad featuring 'dumb ways to die' has become the Gangnam Style of train safety campaigns, clocking up more than 8.5 million YouTube views and 13,000 plus comments.

Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait.

The video is also designed to demonstrate the danger and stupidity of playing on train platforms, tracks and level crossings.

The myriad of other dumb ways to die illustrate the stupidity of messing around trains.

The song is performed by Melbourne artist Tangerine Kitty, the song was produced by Cat Empire keyboards player Ollie McGill.

Along with the song and clip on iTunes and YouTube, Metro Trains are developing posters and announcements at stations and educational material for school students.

The video on Youtube has sparked a flurry of comments - ranging from claims it is 'racist' because it fails to feature enough skin tones to questions from people wondering whether it is real advice.

One questioned whether taking out of date medicine could really kill you, as proclaimed in the ditty.


The video was on the front page of Reddit for six hours, helping it to go viral.


The ad's writer McCann ECD John Mescall  told media and advertising site Mumbrella: "Of course, we wanted it to go viral, but it's rare that all the elements you need fit into place. Just one thing could kill it."

"If it wasn't catchy enough, or the safety message had come at the beginning and not the end, it wouldn't have worked," he said.

"People don't want to share advertising. They want to share stories and content. Dumb ways to die is very likeable. And if you really like something, you want to share it."

Topics:  dumb and dumber dying editors picks offbeat safety train video

Election corflute thief caught red-handed

CCTV image of a man believed to have removed Jayne Henry's sign at Cabarita.

Police called after political signs stolen

'No more scaremongering' in Kingscliff election race

Dot Holdom with her posters at home.

Candidate accuses rival of scaremongering over high-rise buildings

Police apologise after blunder blames innocent man

WRONG: Footage incorrectly posted by police of Mr Little.

Police apologise after incorrectly identifying man in fraud case

Local Partners

Mariah Carey and James Packer discussing relationship

Mariah Carey and James Packer are discussing how to work things out

January Jones: Take time away from your phone

January Jones needs time away from her phone

Mel C won't return to Spice Girls for daughter

MEL C is adamant she won't reunite with the Spice Girls

60's British rock legends to return to Australia

The Troggs will play a string of dates across Australia in November.  Photo Contributed

We all remember 'Wild Thing' and now you can hear it live.

Depp jumps ship from agency of 25 years

Johnny Depp has signed to CAA after 25 years with the United

Orlando Bloom 'buried' Katy Perry in birthday flowers

Orlando Bloom "buried" Katy Perry in flowers for her birthday

Want to own one of Australia's best restaurants?

TOP GONG: Mooloolaba Spice Bar has been named in TripAdvisor's Top 10 Australian restaurants for 2016.

Here's your chance to pick up one of the Coast's favourite eateries

Tough times in CBD: Woolies says goodbye Ipswich

Woolworths in the Ipswich Mall.Photo: Rob Williams / The Queensland Times

The last day of trading will be January 1

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Ready to SELL your property?

Post Your Ad Here!