So what are we really searching for? Google tells all

THE say it's a man's world, but not in the world of Google where women have topped the most searched for terms for Australia, according to an annual report from the search giant.

 But it could be the blokes who are doing most of the searches with Lara Bingle being 2012's most searched for celebrity ahead of Miranda Kerr and Delta Goodrem.

Queensland's own Keith Urban, a judge on The Voice, was also up there.

Google's annual Zeitgeist report looks at search trends right across the globe, including country by country.

 It shows the Sydney Swans were the most searched sports team, that Stephanie Rice topped the Olympic athlete searches, while XXXX topped the beer searches.

 It won't surprise anyone that Korean pop act Psy's Gangnam Style was the nation's highest-trending search term, followed by Nine Network's The Voice and English-Irish boyband, One Direction.

The trending category is based on how long a search term remains popular, rather than simply how many people search for it.

The most asked "how to" question on Google was "how to love?" while plenty of us searched for what is permeate after Nine's A Current Affair ran a series of stories about what the big boys are putting in our milk.

Australia's second most searched question was 'how to kegel?''

 For the uninformed blokes,  kegeling is a pelvic floor exercise for pregnant women to help with urinary control and childbirth.

 Whitney Houston's tragic death in February saw her become the year's top trending person and the number four top trending topic, as well as the most searched for celebrity death.

On the news front, we searched Hurricane Sandy, Julian Assange and Felix Baumgartner the most often.

For those who have forgotten Felix already, he was the an Austrian skydiver, daredevil and BASE jumper who set the world record for skydiving an estimated 39 kilometres, reaching an estimated speed of 1,342 kilometres per hour on 14 October 2012, becoming the first person to break the sound barrier without vehicular power on his descent.


Topics that saw the biggest jump in search activity by Australian users in 2012

1. Gangnam Style

2. The Voice

3. One Direction

4. Whitney Houston

5. Olympics

6. Oz Lotto

7. Diablo 3

8. Hurricane Sandy

9. Kony

10. Morgan Freeman


1. Hurricane Sandy

2. Julian Assange

3. Felix Baumgartner

4. Transit Of Venus

5. Melbourne Earthquake

6. Misogynist

7. Hawaii Tsunami

8. Diamond Jubilee

9. Cruise Ship Sinking

10. Nasa Curiosity

Lara Bingle stars in a new reality TV series Being Lara Bingle.
Lara Bingle stars in a new reality TV series Being Lara Bingle. Network Ten


1. Lara Bingle

2. Miranda Kerr

3. Delta Goodrem

4. Keith Urban 

5. Nicole Kidman

6. Chris Hemsworth

7. Kylie Minogue

8. Liam Hemsworth

9. Heath Ledger

10. Hugh Jackman

One Direction
One Direction Bang Showbiz


1. One Direction

2. Selena Gomez

3. Justin Bieber

4. Facebook cover photo

5. Miley Cyrus

6. swag notes

7. Tumblr

8. Louis Tomlinson

9. Niall Horan

10. troll face


1. Whitney Houston

2. Michael Clarke Duncan

3. Tony Scott

4. Davy Jones

5. Johnny Lewis

6. Al Freeman

7. Sage Stallone

8. Andy Williams

9. David Kelly

10. Gore Vidal


The Voice contestant Kelsie Rimmer.
The Voice contestant Kelsie Rimmer.


1. Home and Away

2. Big Brother

3. The Voice

4. MasterChef

5. Game of Thrones

6. The X Factor

7. My Kitchen Rules

8. Neighbours

9. The Biggest Loser

10. Modern Family


1. Stephanie Rice

2. Sally Pearson

3. Tomic Bernard

4. Lleyton Hewitt

5. James Magnussen

6. Cadel Evans

7. Lauren Jackson

8. Leisel Jones

9. Anna Meares

10. Liz Cambage


Lance Armstrong
Lance Armstrong


1. Lance Armstrong

2. Usain Bolt

3. Roger Federer

4. Stephanie Rice

5. John McCarthy

6. Jeremy Lin

7. Jim Stynes

8. LeBron James

9. Sally Pearson

10. Rafael Nadal


Sydney Swans players celebrate winning the 2012 AFL premiership.
Sydney Swans players celebrate winning the 2012 AFL premiership.


1. Sydney Swans

2. Essendon

3. Melbourne Storm

4. Carlton Football Club

5. Canterbury Bulldogs

6. Collingwood Football Club

7. Melbourne Victory

8. Australian Wallabies

9. Wests Tigers

10. Sydney Football Club


Ayana's ocean-front pool with the legendary Rock Bar in the background.
Ayana's ocean-front pool with the legendary Rock Bar in the background.


1. Bali

2. Fiji

3. Hawaii

4. Disneyland

5. Maldives

6. Thailand

7. Seminyak

8. Whitsundays

9. Vietnam

10. Nelson Bay


Skiing at Perisher.
Skiing at Perisher. Supplied


1. Mount Hotham, Victoria

2. Manly

3. Darling Harbour

4. Taronga Zoo

5. Great Ocean Road

6. Hunter Valley

7. Sydney University

8. Perisher

9. ANZ Stadium

10. Luna Park


The Duke and Duchess of Cambridge.
The Duke and Duchess of Cambridge. Bang Showbiz


 People that saw the biggest jump in search requests by Australians in 2012.

1. Whitney Houston

2. Kate Middleton

3. Morgan Freeman

4. John McCarthy

5. Usain Bolt

6. Michael Clarke Duncan

7. Lance Armstrong

8. Seal

9. Joseph Kony 

10. Julian Assange

Topics:  delta goodrem editors picks lara bingle

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