SHE found some time to put a set of Christmas lights on her head and drink a glass or two of champagne, but Jeni Caffin spent most of the festive season sending out invitations to 120 international, national and local writers who will spice up the program at this year's Byron Bay Writers' Festival.
Sixty of the writers have already accepted their invitations to the popular literary event, which will be held at the North Byron Events site from August 2-4.
"I was working right up until Christmas Day, but I was determined to get the invitations out," festival director Jeni said.
"Considering we are in the midst of the silly season, I think the response is fantastic.
"There are some amazing writers coming this year and I can't wait to get the program organised. It's already coming together in my head."
Some of those wordsmiths attending include an "incredible" Booker Prize winner; a "knockout" female writer from Burma; a journalist from the Gaza Strip; a "beautiful" young male Indonesian writer who's had a film made from his book; and some "wonderful" Australian writers including the author of a book which is being touted as the "next big thing" and was the subject of a bidding war between publishers.
Jeni said local writers would once again feature prominently, with the likes of Jesse Blackadder, Lisa Walker and Susanna Freymark.
The program will also feature lots of comedy, with some familiar faces as well as some new ones, lots of music with an "oh my god name" on the list, workshops, master classes, literary lunches and dinner.
"Food and stimulating conversation is always a winning combination," Jeni said.
"I'm also going to organise some walking tours which were always very popular at the Ubud Writers' Festival.
"Ubud has its rice paddies, but look at what Byron's got."
Jeni said 2013 was shaping up to be a watershed year in Australia for publishing.
"Everyone's talking doom and gloom about the future of the book industry but, when I sit with publishers, I see them taking a punt on first-time writers and books are being published from the slush piles," she said.
"The positive response I've had to the festival shows that books and the written word will always be popular.
"This year's program will be inspirational and kick-ass and I am celebrating being back in the director's chair."