Lifestyle

Still chewing fat with graphic government ad campaigns

About one in three Queensland adults is obese.
About one in three Queensland adults is obese.

EDITORIAL: The Queensland Government has "declared war" on our rising obesity rates, with an ad campaign aiming to shock people into getting healthy.

With graphic images of the health problems caused by obesity, the government hopes its campaign will have a similar positive effect as recent anti-smoking and road safety campaigns.

The LiveLighter campaign will cost about $7.5 million over the course of three years.

That amount is small fry, compared to the mounting burden that obesity-related illnesses are putting on our health system.

About one in three Queensland adults is now obese, and more than a quarter of children are overweight too.

"Extra padding" has become the leading preventable cause of early deaths in the state, even more than smoking - so it is clear that something needs to be done urgently.

But I don't understand the logic behind spending millions of taxpayer dollars on an advertising campaign to get people to eat healthily, when for every dollar the government spends, the fast food giants will spend hundreds more.

In 2008, McDonald's spent $1.2 billion on advertising in the United States alone, and Yum! Brands, the owner of KFC and Pizza Hut, spend $960 million.

Given Queensland's well-documented financial strife, I don't see us spending that kind of money in a bid to counteract the images of juicy burgers dripping with fat.

But there is a cheaper option: ban junk food advertising.

Don't just prevent McDonald's ads being posted near schools, or during kids' TV time.

Ban it altogether.

In advertising, the mighty dollar is everything, and since the government can't afford to compete with the budgets of junk-food pedlars, it needs to look at other options.

It's time to get real about not just the risk of obesity, but the hypocrisy in paying for a campaign to limit junk food while bowing to lobbyists who have a vested interest in our kids buying burgers.

 

clementine.norton@frasercoastchronicle.com.au

Topics:  advertising, campaign, clementine norton, government, obesity



Tour treks potential Games' course

The Tour treks a picturesque Currumbin Valley course.

Cyclists prepare to tackle potential 2018 Commonwealth Games course

VIDEO: Body found partially submerged at Banora Point

Tweed Byron LAC police at the scene where a body was discovered at Banora Point.

Body found partially submerged at Banora Point

Take a walk through Mur'bah

HISTORIC WALK: Rani Neil encourages people to explore Murwillumbah.

Discover Murwillumbah on this new walking trail.

Local Partners

MOVIE REVIEW: Storks delivers family fun

A scene from the movie Storks.

ANIMATION can be hit or miss but when it hits, it hits hard.

Nick 'the snake' to call the shots on Survivor jury

Australian Survivor contestant Nick Iadanza.

LATEST evictee is out of the game but will still have a say.

Naomi Watts and Liev Schreiber split

Naomi Watts and Liev Schreiber

Naomi Watts and Liev Schreiber have split after 11 years together.

Why Chris Hemsworth was spotted wearing nail polish

RED CARPET: Do you think Chris Hemsworth is the typical unpolished but well-natured Aussie bloke?

He's now officially the best bloke in Australia

Testament's new album is a concept album

ROME, ITALY- JULY 27, 2016: Testament photographed at The Roman Collisseium in Rome, Italy on July 27,2016. Gene Ambo

Testament to release new album

'Baby' recreates famous Nirvana cover shot 25 years later

The baby from Nevermind album has recreated the iconic cover shot.

Penthouse in beach paradise

Take in the beach front views from the balcony of 701/ 4-10 Douglas Street, Kirra.

This beachfront penthouse is the perfect place to enjoy the views.

Casuarina sets the benchmark in Tweed market

Our property market is as strong as it's been since the crisis

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Sunshine Beach property breaks real estate record

The property overlooks Sunshine Beach, as the backyard lawn meets the sand.

Sunshine Beach mansion sale smashes real estate record

SOLD: Historic hotel finds new owner

Post Office Hotel Grafton

Photo Adam Hourigan / The Daily Examiner

Pub in new hands and heading in a brand new direction