News

Co-op's best catch by far

GOOD CATCH: New Clarence River Fishermen's Co-operative general manager Danielle Adams gets playful with some delicious Yamba prawns. Photo: Rodney Stevens/Daily Examiner
GOOD CATCH: New Clarence River Fishermen's Co-operative general manager Danielle Adams gets playful with some delicious Yamba prawns. Photo: Rodney Stevens/Daily Examiner Rodney Stevens

THE smell of fish hits you immediately, but after 18 months in the job, Danielle Adams' nose doesn't even twitch.

Her heels still clip-clop through the corridors of Clarence River Fishermen's Co-operative headquarters at Maclean, but she's sacrificed her stilettos for a sturdier pair of boots.

Ms Adams came from the world of computer software to become the first female general manager in the co-op's 67-year history.

Some things, like her heels, she won't give up, but when Ms Adams left her job in the corporate world she didn't realise she would be gaining an important and responsible role in the community.

"Running a business in a regional hub is much tougher than a desk job in a large corporate environment," Ms Adams said.

"Everyone has an interest in the business through relationships or work and you are more account- able at face value to the community - there is nowhere to hide."

Ms Adams said dealing with Mother Nature has been one of her biggest challenges and it contin- ues to trip her up.

"We've just come out of two flood years and you can't control the throughput," she said.

Ms Adams grew up in a fishing community on the Central Coast and her parents retired to Mac- lean, where she heard the co-op was looking for a sales manager.

"They invited me for an interview and I told them I had no idea about seafood except that it tastes great with white wine," she said.

"It was a big culture shock. Not only did it take some time to get used to the smell of a processing plant but I went from a corporate world to being exposed to the fishermen's outlook of the business world."

Ms Adams became the general manager in August last year and soon realised the extent of the challenge before her when she learnt the co-op had been through a number of years of large losses.

She has spent the past 18months trying to turn the ship around.

The first big challenges were building a solid team, stabilising the relationship with the bank, consolidating the various arms of the business and ensuring the two retail shops in Yamba and Iluka (the co-op does not operate a shop in Maclean) deliver great local fresh seafood and focus on home-grown, home-cooked products.

Whatever the changes, they seem to be changing the tide.

The co-op this year reported a loss of $315,000 compared with $1.1million the previous year. And the plan this year is to break even.

Ms Adams anticipates it will take three to five years to turn the business around completely and has no plans of leaving.

"I love where I live and I want to stay here as long as my services are wanted or needed," she said.

Fishy facts

 

Clarence River Fishermen's Co-Op is the largest fish co-op on the east coast.

 

Incorporated in 1945.

 

142 members.

 

75 staff.

 

Champions of the Yamba king prawn, mullet, school whiting, Clarence River school prawns.

 

Fuel outlets at Maclean, Iluka and Yamba Boat Harbour (marine pump only).

 

Fresh and cooked retail shops at Iluka and Yamba.

 

Big customers include Woolworths, Sydney Fish Market and the Melbourne Fish Markets.

 

Exports to Japan, Thailand, China and Indonesia.



Teenager faces court over pursuit that ended in fireball

A car set on fire at the Pacific Highway following a police chase.

19-year-old man has faced court today after pursuit near Ballina

Australia Day title awarded to journalist

Journalist and humanitarian Iain Finlay has been named as the Tweed Australia Day Ambassador for 2017.

Tweed is gearing up for Australia Day.

Campers live large on Tweed

REST STOP: Tweed residents have lodged a number of complaints with Tweed Shire Council regarding the proliferation of illegal camping in the region.

Tweed residents fed up with freeloaders in carparks.

Local Partners

Sunny days ahead for cult 1980's rockers

SUNNY SIDE UP: Tweed's favourite sons the Sunnyboys are back on the road in 2017.

The Sunnyboys are back and ready to rock

REVIEW: Undressed is more than titilating entertainment

Nathan and Tahlia meet for the first time on the TV series Undressed.

'DIVERSE' dating show goes more than skin deep.

Will there be a Game of Thrones spin-off?

Emilia Clarke and Peter Dinklage in a scene from season six episode 10 of Game of Thrones.

HBO’S original programming president has teased fans.

Ed Sheeran's intimate gigs down under

Singer Ed Sheeran

CHART-topper playing invite-only shows in Australia next month.

Eddie McGuire's scandal-free focus and new-look Hot Seat

Eddie McGuire hosts the new Millionaire Hot Seat Super Game.

HOST wants out of the hot seat himself to focus on game show revamp.

Embattled Amber Sherlock back on TV after leaked video

Amber Sherlock seems to have brushed off the leaked video

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

Pat Rafter's $18m Coast home proves hot property

PAT'S PAD: The Sunshine Beach home of tennis ace Pat rafter is on the market for a record price.

"It's a record for our company and for the Sunshine Coast.''

Ocean views of Coolangatta

1405/3 McLean Street, Coolangatta

Check out this week's feature property.

INTERACTIVE MAP: Which Northern Rivers towns boomed in 2016?

BOOM TOWNS: While Ballina properties continued to attract top dollar in 2016, it was areas to the south that experienced price hikes, including Wardell, Evans Head and Woodburn.

Click on our map to find the median sale price in your town

Expansion plan pays off

Mark Stapleton, Sharon Styman and Peter Ross from Investrent Property Management are going from strength to strength after opening an office in Murwillumbah.

Murwillumbah move a winner for property management team

Ready to SELL your property?

Post Your Ad Here!