News

Dumb ways to die video the Gangnam Style of train safety

AN internet ad featuring 'dumb ways to die' has become the Gangnam Style of train safety campaigns, clocking up more than 8.5 million YouTube views and 13,000 plus comments.

Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait.

The video is also designed to demonstrate the danger and stupidity of playing on train platforms, tracks and level crossings.

The myriad of other dumb ways to die illustrate the stupidity of messing around trains.

The song is performed by Melbourne artist Tangerine Kitty, the song was produced by Cat Empire keyboards player Ollie McGill.

Along with the song and clip on iTunes and YouTube, Metro Trains are developing posters and announcements at stations and educational material for school students.

The video on Youtube has sparked a flurry of comments - ranging from claims it is 'racist' because it fails to feature enough skin tones to questions from people wondering whether it is real advice.

One questioned whether taking out of date medicine could really kill you, as proclaimed in the ditty.

 

The video was on the front page of Reddit for six hours, helping it to go viral.

 

The ad's writer McCann ECD John Mescall  told media and advertising site Mumbrella: "Of course, we wanted it to go viral, but it's rare that all the elements you need fit into place. Just one thing could kill it."

"If it wasn't catchy enough, or the safety message had come at the beginning and not the end, it wouldn't have worked," he said.

"People don't want to share advertising. They want to share stories and content. Dumb ways to die is very likeable. And if you really like something, you want to share it."

Topics:  dumb and dumber, dying, editors picks, offbeat, safety, train, video



This tattoo costs her jobs, but it's not discrimination

The tattoo on her ankle is about the size of a 10 cent piece.

Community gathers to celebrate anniversary

Lunch With Friends founders Bill Luvring (left) and Denis Pommer great guests at the 10th anniversary luncheon.

Crowd celebrates Lunch WIth Friends aid program's 10th anniversary

VIDEO: Migaloo’s son has a whale of a time in Tweed waters

Migaloo delighted spectators off the Tweed Coast today.

MIGALOO'S son made a splash in seawaters off the Tweed coast

Latest deals and offers

Swimwear designer looking for love on The Bachelor

Noni Janur on her first day of filming.

The 25-year-old is one of 22 women vying for Richie Strahan’s heart

Three reasons your mind will be blown this week

Alan Dale and Jacki Weaver in a scene from the TV series Secret City.

THREE shows on Foxtel to make your mind boggle.

Elena wins MasterChef: “I’m ecstatic and eager to celebrate"

MasterChef Australia 2016 winner Elena Duggan, from Noosa.

NOOSA chefs survive marathon grand final dish by Heston Blumenthal.

Shannen Doherty shaves hair during cancer battle

Shannen Doherty has completely shaved off her hair

Brian McFadden makes daughters pay for own Christmas gifts

McFadden makes his daughters pay for half their presents

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

Massive residential 9-storey high-rise hit by delays

An artist’s impression of the eight-storey-high apartment complex that Bernoth Holdings wants to build in South Toowoomba, next to the City Golf Club.

Developer struggles to get approved high-rise development started