News

Experts say small business can learn lessons from Apple

The iPad (left) features a much larger screen compared to the iPhone.
The iPad (left) features a much larger screen compared to the iPhone. AAP

APPLE is a prime example of the importance a visionary CEO has on the success and longevity of a company.

Southern Cross University Head of Information Technology, Dr Bruce Armstrong, said Apple Inc was clever in its approach and managed to condition an entire generation to use the brand's hard and software.

"Apple introduced its products to primary school children and established a brand loyalty which stayed with the students throughout their lives," Dr Armstrong said.

Apple realised that once the company established a loyal following among primary school students, it would end up with a generation of faithful Apple customers.

Apple CEO Steve Jobs played a very important role in the company's success and provided leadership, essential to the company's development.

"Steve Jobs considered the entire spectrum of the company and acted as a real visionary.

"His personal achievements and state of mind mirrored the company's and were a leading factor in the company's growth," Dr Armstrong said.

Tweed companies should realise how important it was to have a complete CEO with a vision for the entire company.

"Employees need direction and a CEO they can get behind.

"That's something local businesses can learn from Apple," Dr Armstrong said.

Gold Coast company Results Sales Corporation Head coach and CEO, Michael Sheargold said "on his return Steve Jobs focused the company's efforts on doing what it was best at".

Mr Sheargold said while Mr Jobs was absent, Apple did everything in its power to become the biggest company around.

"Steve Jobs said 'lets do what we do best and forget about being everything to all people.

"That's what businesses can learn from Apple.

"Focus on doing what you do best and growth will naturally follow," Mr Sheargold said.



How 'fat' author kicked the kilos

Author James Larkin believes that sensible eating results in better health, weight loss and increased happiness.

Retired journalist changed his attitude to eating, and lost 40kgs

Former Grafton priest jailed for Newcastle child sex

A Coast pensioner has been refused bail after being charged with drug trafficking.

He sexually preyed on children before he left the Grafton Diocese

Mayor asks residents to support homeless and wildlife

Tweed Mayor Katie Milne with Tweed Valley Wildlife Carers volunteer Jan Pilgrim. Councillor Milne rescued the baby possum, which Jan has named Carool, a few weeks ago from the middle of the road after its mother was hit by a car.

The Mayor is asking for the community to dig deep this Christmas.

Local Partners

Employers key for youth jobs in the Tweed

Skillsroad Show hopes to give a boost to youth employment.


Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Man builds playground entirely out of packing tape

Artist Eric Lennartson is in the process of completing his huge tape sculpture at the Ipswich Art Gallery.

VIDEO:And here's where you can play on it.

Cooly sings out for carols

Santa gets ready to skydive into the Coolangatta Christmas Carols on Sunday, December 13. Photo: Scott Powick Daily News

Santa dropping in for Christmas Carols at Coolangatta

Sir Mick Jagger a dad again at 73

Mick Jagger... dad again at 73

Ageing rocker obviously still getting Satisfaction

How 'fat' author kicked the kilos

Author James Larkin believes that sensible eating results in better health, weight loss and increased happiness.

Retired journalist changed his attitude to eating, and lost 40kgs

Doco tells the story of Aussie surfboard pioneers

Gordon Woods (far right) in a 1966 ad for his surf shop. He is the subject of a documentary about the Brookvale Mafia airing on Foxtel.

THE Brookvale six were united in the love of their craft.

Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Irina Shayk and Bradley Cooper happy as baby looms

Irina Shayk and Bradley Cooper are in an "extremely happy place"

Brad Pitt bids to keep custody battle private

Brad Pitt will go to court to keep his custody battle private

Horse haven on big acreage in Murwillumbah

55 Glencoe Road, Murwillumbah

Check out this week's feature property.

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

Ready to SELL your property?

Post Your Ad Here!