Lifestyle

Fresh food from paddock to plate

Bill Tatchell. Destination Tweed. Photo: John Gass / Daily News
Bill Tatchell. Destination Tweed. Photo: John Gass / Daily News John Gass

THE Tweed's food industry received a welcome boost this week with the launch of a new initiative, Tweed Fresh, aimed at developing new growth opportunities and establishing 'paddock to plate' networks.

The initiative is funded by business marketing body Destination Tweed and coordinated by the Caldera Institute, and represents a collaboration between local farmers, producers, chefs and consumers.

"Essentially, the goal of Tweed Fresh is to support and develop a local Tweed food system," Destination Tweed CEO Bill Tatchell said.

"This will encompass a wide range of initiatives, including enhancing the supply and distribution networks from local growers to local end-users, whether they be consumers buying Tweed grown fruits and vegetables to use in their own kitchens or cafes and restaurants featuring Tweed produce on their menus."

Co-owner of Mavis' Kitchen at Mount Warning, Peter Clark said he was delighted to be involved.

"It's a great way to showcase the wonderful produce in the valley," Mr Clark said.

"As a matter of course, we use local and organic produce in our restaurant, in an effort to minimise food miles and to ensure our guests enjoy the freshest produce available."

Mr Tatchell said the process could involve education, information and promotion of seasonal local produce and might include an accreditation system identifying local produce through a 'Tweed Fresh Logo' or use web-based information on seasonal supplies and outlets.

"We really want to create a mind-set among local shoppers and food outlets whereby they actively seek out and purchase locally grown produce, that they know what's in season and know where to buy the freshest supplies".

The initiative would also build on the emerging reputation of local food experiences as a tourist attraction and involve the development of food trail itineraries.

The Tweed Fresh project could also include an annual food-focused festival or event as well as broad-based collaborative marketing and PR opportunities.

The initiative formalised the partnership between Destination Tweed, the Caldera Institute, Murwillumbah and District Business Chamber and local producers and businesses which resulted in the establishment of the weekly Caldera Farmers Market.

Tweed Fresh would take the partnership to a new level where a strategic, fully coordinated approach encompassing all aspects of the region's food sector could be adopted.

"Ultimately, it is all about expanding the income potential and employment prospects for everyone involved, from our farmers, distributors and food retailers through to farm workers, restaurant attendants and food store staff," Mr Tatchell said.

Topics:  bill tatchell, business, destination tweed, farmers, food, produce



Snapper grom aiming high

TALENTED: Snapper surfrider Pacha Light is representing Australia at next month's World ISA junior titles at the Azore Islands in Portugal.

Surf Scene: Pacha Light on her way to the worlds

Students sleeping rough for homeless

SCU Gold Coast chaplain Kate Morris, Masters of Social Work student Angie Walker and YHAF CEO John Lee.

Students sleeping rough for a cause

Latest deals and offers

The Hard Word reviews Kyzer Soze

Kyzer Soze are playing Brisbane tomorrow at the Crowbar in Fortitude Valley. Photo Contributed

Kyzer Soze summon the evil for this mighty slab of death metal

Britney Spears 'almost drowned' in Hawaii

Britney Spears has revealed she 'almost drowned' while on holiday

Doco reveals real story behind Black Hawk Down

Former Black Hawk pilot Mike Durant shares his story, which helped to inspire the movie Black Hawk Down, in the TV series No Man Left Behind.

FORMER pilot recounts ordeal which inspired a Hollywood movie.

What's on the big screen this week

Toby Kebbell and Jack Huston in a scene from the movie Ben-Hur.

AN OLD classic returns to the big screen with a new young star.

Bachelor Richie gives bacon-loving Noni the boot

Noni Janur features on this season of The Bachelor.

TOOWOOMBA swimwear designer still single but focusing on her career.

Zumbo's Just Desserts serves up magical dishes

Gigi Falanga, left, joins hosts Adriano Zumbo and Rachel Khoo on the TV series Zumbo's Just Desserts.

ADRIANO Zumbo’s decadent creations have become prime-time viewing.

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.

Take a sneak peek at this $19m Whitsunday mansion

Mandalay House features a private helipad.

Mandalay is currently on the market with an asking price of $19m

Guess which Sunshine Coast suburb cracked the million dollar list?

This four-bedroom home at 26 McAnally Dr, Sunshine Beach was for sale for $7 million.

List of Australia's five most-expensive suburbs

Does it get any better than this? Check out this $2M home

LUXURY LIVING: The Coral Cove home built by Steve Coates Constructions that took out the best home over $2 million and the Wide Bay Burnett House of the Year at the Master Builders Wide Bay Burnett Housing and Construction Awards.

Wide Bay's best home is right on our doorstep