DESTINATION Tweed hopes to use an online community portal to secure a $5000 grant to improve beach safety.
Community Engine launched a pilot for its social commerce website in the Northern Rivers this year.
The pilot has been successful and now the company is ready to expand its reach.
To say thank you to the Northern Rivers for hosting the pilot program and helping to launch the community building tool nationally, Community Engine is giving away $100,000.00.
"Any not-for-profit organisation in the Northern Rivers can access this money" said Dean Power, who heads Community Engine's Northern Rivers office.
"Any new followers of groups on the engine attract $1 each".
Destination Tweed CEO Bill Tatchell called for everybody and their grandchildren, neighbours and colleagues to follow Destination Tweed on communityengine.com.au so they can raise $5,000.
"This is a no brainer for us" Mr Tatchell said.
"We need the money to make our beaches safer. It only takes a minute for people to sign up and follow us and it will mean all the difference to our community. Please, get behind us and tell your networks".
Mr Power said about 1,000 organisations were using the engine.
"It's been a joy connecting them all, as so many people previously felt that having an online presence or using e-commerce were beyond their reach," he said.
"So far over 37 not-for-profit groups have signed up to raise money. If a group attracts 4,000 new followers we will give them $4,000. We will keep giving until the money is gone".
"The Northern Rivers was chosen as the place to start the engine because it's a region of villages and people here have held onto their village values."