Lifestyle

Honda launches advertising offensive for new CR-V

Honda's advertising campaign for its vital new CR-V starts today.
Honda's advertising campaign for its vital new CR-V starts today.

HONDA Australia will launch an advertising offensive today for its all-new CR-V. 

"This is a huge launch into the fastest growing segment of the Australian market. It's the beginning of an exciting new chapter for the Honda brand," Kevin Lillie, senior marketing manager at Honda Australia said.  

"The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market."

For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive.

The two-wheel drive is powered by a new 2.0-litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.

Advertising for the CR-V will campaign "the power of clever thinking" and heralds the benefits of owning an SUV that is "bigger inside; smaller outside".

Created by Honda's new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V's parking and packing abilities. A re-recording of the Broadway classic "Anything you can do, I can do better" further emphasises the benefits the CR-V has over other SUVs.

As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda.

With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.

Topics:  cars, cars news, honda



Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Calm weather with up to two-metre swells at Tweed

Waves might look like this.

Surf conditions for the beach this weekend.

Feast of street food trucks into Harbour

FEAST FOR FOODIES: Mat Whalley, Kat Creasey, Chico Green and Trevor Braga from Food Kartel and Destination Tweed CEO Bill Tatchell are looking forward to the Tweed Food Truck Extravaganza.

Food Trucks will descend on Tweed Heads for a street food fiesta

Upmarket beach townhouse

Real Estate: 4/45 Kingscliff Street, Kingscliff NSW.

Take a look inside this stylish Kingscliff townhouse conversion

Latest deals and offers


British family bashed in Thailand

Family beaten and kicked unconscious by gang in Thailand.

Family beaten and kicked unconscious by gang in Thailand.

Ben Hunt wary of Sharks Halfback

Ben Hunt of the Broncos looks to pass during the round 23 NRL match between the Brisbane Broncos and the St George Illawarra Dragons at Suncorp Stadium.

Ben Hunt talks about Cronulla's Chad Townsend.

Broncos prepare for Sharks

Defensive training session at the Broncos

Tough defensive session in preparation for Sharks game.

How a sacked real estate agent made $725k in four months

Agent is now under investigation by the industry watchdog

VIDEO: Art Deco fan pays $835,000 for Imperial Hotel

No Caption

Iconic "Impy" sold at a bargan price to bidder who loves Art Deco.

RBA warns of future apartment oversupply

Toowoomba: Crest Apartments and Burke & Wills, Ruthven Street ( view from Neil Street) Photo Bev Lacey / The Chronicle

RBA says oversupply of apartments poses risk to household finances