News

How Mackay woman is using buying power to help gender equality

Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy
Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy John Gass

A NEW initiative by a Mackay woman is shedding light on the shadowy world of business management in an attempt to progress gender equality.

Launched last Tuesday, the website Femeconomy is based on the premise that women are involved in 85% of all purchase decisions, with their aim to promote brands which have females in positions of leadership.

Alanna Bastin-Byrne, who founded Femeconomy with her sister-in-law, Jade Collins, hopes the site can utilise this purchasing potential to create change.

"According to the UN, at the moment gender equality won't happen until 2133," she said.

"We thought how can we use that economic buying power to help gender equality.

"Then we looked at the Australian Institute of Company Directors' goal of having 30% of women on boards by 2018.

"We thought if we can shift that consumer purchase power towards brands with women in leadership then we're more likely to see gender equality happen at a faster rate, because you've got women at the top making the decisions to help with work flexibility, to close the gender pay gap."

Alanna said she wanted her daughter to have the same inspiration and examples in life that her son has.

Brands currently featured on the site include 7-Eleven, AAMI, IGA, Officeworks and many others.

Mackay's BB Print is the first business Kathy Farren-Price has owned and, with business partner Gary Bye, it provides services to the wider region.

She said while her trade used to be a male dominated industry, she doesn't believe anyone should receive special treatment.

"I'm not what you'd call a feminist. I'm fairly big on equal opportunities, but as long as you can do the job it doesn't matter whether you're male or female," she said.

"I guess females have had a wall put up against them.

"But I'm not a big believer in separating male and female, I think you do it on your own merit no matter what gender you are."

Ms Bastin-Byrne said they they were expecting a bit of criticism from the work they'd started, but emphasised their aim is not to create conflict but to help push better conditions for everyone in workplaces.

"Men want the same things women want and they're not getting it either," she said.

"For women to be in leadership, a husband has to take time off work to look after the kids so the women can spend time on her career.

"But if there's a stigma attached to the man being able to do that then it's less likely the women will pursue her career as well."

"When we talk to people about it like that they understand."

Topics:  business femeconomy gender equality mackay management



Students foster bush tucker label

GOOD TUCKER: Some of the team behind the Aurora Jahla food label, Elle Tavalli, Tillara Williams,  Maggie Williams, Tom Hanson and Preston Campbell.

Banora Point High students create new bush tucker label

Misty mornings strike eerie chord

MYSTICAL: Misty morning shot over Clarrie Hall Dam.

Behind the Lens with Tweed photographer Ryan Fowler

Tweed teen targets Tokyo

LOADED UP: Rachel Loder after her title win.

Tweed teen wins national boxing title

Local Partners

Students foster bush tucker label

FORMER NRL legend Preston Campbell gives the thumbs up to Banora Point High indigenous students for creating a new bush tucker food label.


Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Man builds playground entirely out of packing tape

Artist Eric Lennartson is in the process of completing his huge tape sculpture at the Ipswich Art Gallery.

VIDEO:And here's where you can play on it.

Cooly sings out for carols

Santa gets ready to skydive into the Coolangatta Christmas Carols on Sunday, December 13. Photo: Scott Powick Daily News

Santa dropping in for Christmas Carols at Coolangatta

Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Irina Shayk and Bradley Cooper happy as baby looms

Irina Shayk and Bradley Cooper are in an "extremely happy place"

Brad Pitt bids to keep custody battle private

Brad Pitt will go to court to keep his custody battle private

Sia has split from her husband

Sia has split from her husband Erik Anders Lang.

Amy Schumer thanks Barbie trolls for hateful comments

Amy Schumer is in the lead role for the new Barbie movie

Shannen Doherty's husband is suing for destroyed sex life

Shannen Doherty's husband is suing her former manager

Horse haven on big acreage in Murwillumbah

55 Glencoe Road, Murwillumbah

Check out this week's feature property.

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

Ready to SELL your property?

Post Your Ad Here!