IT'S hot in Brisbane but it's Coolangatta.
That is the name of Coolangatta's 1953 theme song, evidence that the coastal hotspot has been vying for tourist attention for decades now.
The jingle was recorded at Currumbin's Love St Studios for the Coolangatta Chamber of Commerce by Gwen Ryan, Claude Carnell's Orchestra and Doug Roughton's Hokey Pokey Club, with the support of 39 businesses.
Connecting Southern Gold Coast general manager Jim Wilson had previously said he believed the song was the first jingle penned for an Australian tourist destination.
"It's hot in Brisbane but it's Coolangatta, Coolangatta for me," Gwenn Ryan warbles.
"It's warm in the winter, cool in the summer, glorious to see.
"There's fishing, swimming, surfing and other sports as well."
The tourism tune was credited with helping to cement Coolangatta's allure as a sought after holiday destination.
Update your news preferences and get the latest news delivered to your inbox.