SECOND on the current ASP world tour, Joel Parkinson, was at Rainbow Bay today to help promote Kids in Community Awards.
Mr Parkinson met with some of the kids nominated for an award and donated a surfboard to be auctioned on the night.
"I've got kids myself and I want to set a good example," Mr Parkinson said.
"I always like to help out with anything local.
"When you're travelling you don't see the impact (as a role model) from what you are trying to achieve."
While Mr Parkinson is one of the best surfers on the tour at the moment, he said he was not his children's hero.
"Mum is their hero," he said.
Mr Parkinson met with St Josephs College students Andrew Putland, Geordie Mifsud and Matt Kirsner.
The three boys were nominated for Kids in Community after helping in the surf rescue of six Asian tourists in January this year.
"It is good to be nominated and to be finally recognised for something you have been doing for so long," Mr Putland said.
Kids in Community committee member Gaye Breen said the donated surfboard would be one of many donated items to be auctioned on the awards night.
"Local businesses have come on board and generously donated gifts, vouchers and products for a raffle to be held at the KIC awards night," Ms Breen said.
"We are very happy to have the support and generosity of the local businesses and general public support of our KIC 'Tweed Shire' awards and looking forward to a tremendously exciting awards night next Wednesday September 12."
The third annual awards night is on at Twin Towns Resort.
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