LESS than one year after opening, Murwillumbah's McDonalds restaurant has been accused of making a mess of the town.
Tweed Mayor Gary Bagnall has taken to social media to criticise over-packaging and careless consumers, after finding a collection of rubbish on the streets.
Cr Bagnall posted photos of McDonalds-branded rubbish at bus stops, in water-front parks and gutters around Murwillumbah.
"These photos are typical of Murwillumbah now," his post read.
"The road sides and villages cop their share too."
Cr Bagnall acknowledged it was the customers, not the businesses, who were failing to bin their rubbish.
"McDonald's rubbish is noticeable because it has recently arrived," he said.
"We need to actively create a culture that respects our communities and environment enough not to litter.
Licensee John Davis has defended the restaurant, and said the business goes to great lengths to keep the area tidy.
"We have staff go out twice a day and collect rubbish," Mr Davis said.
Mr Davis said it wasn't right to point the finger at one business, when it was the customers who were littering.
"I can walk down the main street of Murwillumbah and see un-branded chip packaging and cigarette packets," he said.
With three bins in the vicinity and regular "rubbish patrols", Mr Davis said the restaurant was making every effort to keep litter at bay.