Business

SEO techniques help you fly high

IF I had a dollar for everyone who asked me "How do I get my website to appear higher on search engines?" I would be one rich woman indeed.

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines, the biggest of them all being Google and the other main players being Yahoo and Bing.

The search engine result pages are also referred to as "natural", "un-paid", "organic" or "algorithmic" search results. This is because you can appear in the search engine results naturally, without payment, if you are optimising your website in a way the search engine algorithms can recognise.

In short, it's all about relevancy. If you take the time to optimise your website for specific stuff on a page by page basis, and the search engine deems your site to be the most relevant when matching searcher to content, you have a chance of being found.

Having said this, there are more than 200 factors determining where you appear on any given search engine - far too many for one article. So it is a case of gradual improvement over time and even then, the search engines like to keep us on our toes by making regular algorithm updates which move the goal posts for all.

For most people who don't yet have a page 1 ranking for anything, these updates are no big deal, and even for the majority who do, provided they are not doing anything unscrupulous as part of the SEO activities, they'll be okay.

It is important to note optimising a website is about improving your website for both search engines and people - it is certainly not about adding keywords to hidden areas of your website (well, not any more).

Whether it's aligning yourself with a person or company who eats and breathes the stuff, or hitting the search engines and doing regular research yourself, it comes with the territory so don't be complacent.

Topics:  online, opinion, seo, yvette adams



Blood thicker than water for ex-Shark Wheeler

Mal Wheeler will be cheering son-in-law Blair on in Sunday's grand final. Blair is pictured scoring a try against Canberra in last weekend's preliminary final.

I have my shirt and beanie and they're both purple.

Which was the best flower at the Murwillumbah Garden Show?

WINNER: Murwillumbah and District Garden Club president Wayne Tagget with Ted Chilcott's winning entry for the general cut flower section.

IN A sea of bright blooms there could only be one champion.

Tweed product Cheysing NRL premiership dream

STORMING: Tweed Heads and Bilambil Jets' product Cheyse Blair scores a try for the Melbourne Storm during the NRL preliminary final against the Canberra Raiders.

Former Bilambil jet in NRL's big dance.

Local Partners

Kim Kardashian West 'sick of talking about Taylor Swift'

Kim Kardashian West is sick of talking about Taylor Swift.

Justin Bieber ordered to attend Miami deposition

Justin Bieber has been ordered to travel to Miami for a deposition

Sludge metal heaven served up across Australia

Black Rheno bring their stripped back sludge metal through regional Australia.

Black Rheno to hit a town near you

Prog metal upstarts to tour Australia

Caligula’s Horse, one of the country’s most exciting and innovative progressive bands, will hit the road for a national tour in November.

Australian prog masters announce national tour

Debra Messing wants to do a 'naughty' Will and Grace reunion

'Will & Grace' star Debra Messing wants a "naughty" reunion

Brad Pitt and Angelina Jolie 'working on custody agreement'

Brad Pitt and Angelina Jolie are thrashing out a custody agreement

Beach-side real estate starts at $85k on Fraser Coast

HERVEY BAY REAL ESTATE: You can buy this townhouse in Scarness for under $300k.

Live your beach-living dream locally.

Penthouse in beach paradise

Take in the beach front views from the balcony of 701/ 4-10 Douglas Street, Kirra.

This beachfront penthouse is the perfect place to enjoy the views.

Casuarina sets the benchmark in Tweed market

Our property market is as strong as it's been since the crisis

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Sunshine Beach property breaks real estate record

The property overlooks Sunshine Beach, as the backyard lawn meets the sand.

Sunshine Beach mansion sale smashes real estate record