Business

Shoppers heart in the right place

SHOPPERS want to support farmers by buying Australian foods, but their hip pocket takes precedence at the supermarket check-out, the head of the National Farmers Federation said on Thursday.

NFF president Jock Laurie was reacting to a report revealing what level of "home brand" products sold at the two main supermarkets were actually produced in Australia.

Consumer advocate group Choice released a report on Thursday revealing that only 38% of all home brand products sold at Woolworths were locally-made or grown.

The report also showed Coles had slightly more local home brand products, at 55%, of the retail chain's complete home brand range.

Mr Laurie said the amount of overseas' produced food products was a symptom of government regulations pushing up the price of Australian food.

He said farmers who were trying to compete with overseas producers, and remain in line with Australia's high quality food production standards, were being left behind as retailers sought cheaper food products from foreign sources.

Mr Laurie also said that while Australians often wanted to support local farmers by buying local food, the reality was that consumers, more often, simply bought the cheapest products, even if the food was produced in countries with lower food standards.

Choice analysed more than 360 products from both supermarkets, including tinned foods, cereals, biscuits, snacks and frozen food.

Of the best-selling products Choice analysed, or "market leaders", some 92% of those were grown or made in Australia.

Among the countries both supermarkets were listed as sourcing food products were New Zealand, Belgium, Italy, Fiji, China, Malaysia, Germany and the Netherlands.

Both Coles and Woolworths have a buy local policy in place, when and where possible.

FINDINGS:

89% of shoppers say it is important the food they buy is Australian.

82% of shoppers say it is important this food is packaged in Australia.

83% of CHOICE members say buying Australian-owned is important

Of 100 market leader products:

42% were packaged locally with some or all ingredients from overseas.

Of Coles products:

63% were labelled as packaged in Australia from a combination of local and/or imported ingredients

Of Woolworths products:

71% of Woolworths products were labelled as packed locally but including ingredients of overseas origin.

SOURCES: CHOICE, 2012, 2011; Roy Morgan, 2009.

Topics:  farmers



The pacemaker cells of your gut

Restroom sign

Living Naturally: problems with the gut

Dunn eyes Millions for Group level push

TRAINING MASTERS: Matt and Keira Dunn at a Murwillumbah Racecourse race day.

Trainer eyes a cast of millions.

Pennant season out of sync?

SWING DOCTOR: Norman Carmichael, pictured with Julie Keegan, has sadly passed away.

Greg Kelly: On the mat.

Latest deals and offers

MOVIE REVIEW: Life on the Road

Ricky Gervais, Ben Bailey Smith and Foregone Conclusion (Steve Clarke, Andy Burrows, Stuart Baxter Wilkinson, Michael Clarke) in a scene from David Brent: Life on the Road.

Ricky Gervais has brought David Brent back to life on the big screen

Jessica Alba wants tequila shots served at her funeral

Businesswoman and actor Jessica Alba

There won't be mourning at this funeral

Tom Hiddleston's Instagram account hacked

Actor Tom Hiddleston

Thor star the latest celebrity targetted by hackers

Charlize Theron's son dresses up as Frozen character

Actor Charlize Theron

Star's son spotted dressed a beloved Frozen character

BOOKS: Food for thought in Caroline Beecham's latest novel

Maggie's Kitchen by Caroline Beecham is published by Allen & Unwin, RRP $29.99.

New novel reminds readers that bravery exists in many forms

TELEVISION: New show is a Survivor, for now

Jonathan LaPaglia hosts the TV series Australian Survivor.

WHAT happens when a new show with a big budget flops?

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.

Take a sneak peek at this $19m Whitsunday mansion

Mandalay House features a private helipad.

Mandalay is currently on the market with an asking price of $19m