AUSTRALIAN travellers can now book their holidays on Skiddoo, a cut-through new travel platform designed to plug into the booming social media scene.
Skiddoo has been developed by Sydney-based Mirza Juddani, a computer science graduate with extensive travel agency experience, and is backed by the Sabre global distribution system in a five-year partnership agreement.
Sabre Pacific CEO Gai Tyrrell said: "Mirza and his team have developed a cutting edge web and social media strategy and we are excited to be on board."
Mr Juddani said the Sabre partnership allowed Skiddoo users to quickly find the lowest fares available on 400-plus airlines at any given time, connecting Skiddoo customers to a world of travel possibilities.
"Skiddoo is all about offering people in a hurry an easy, fun and affordable way to organise their next holiday - initially with point to point air travel but soon across all travel sectors," he said.
Mr Juddani, 27, holds a computer science degree from Sydney University, is completing an MBA, and is a qualified travel agent with years of experience in a bricks and mortar agency.
He said Skiddoo is different from other travel sites in that all transactions were made online and customers did not lose time by having their booking sent to a third party site.
"Our filter system also makes searching effortless - customers can just slide the bars across the screen to adjust flight times and the price range that best suits their situation.
"We look after our customers all the way through, from selecting the best airfare to fully processing the booking and answering any questions they might need to ask.
"Skiddoo customers know exactly who they are dealing with from the get-go," Mr Juddani said.
As someone raised in the travel industry Mr Juddani believes traditional travel agencies will continue to play an important role for travellers who don't use the internet or want complicated travel itineraries.
"But get ready to Skiddoo, because the biggest growth in the travel sector is going to happen online with simple, easy-to-use websites like Skiddoo," he said.