Lifestyle

Still chewing fat with graphic government ad campaigns

About one in three Queensland adults is obese.
About one in three Queensland adults is obese.

EDITORIAL: The Queensland Government has "declared war" on our rising obesity rates, with an ad campaign aiming to shock people into getting healthy.

With graphic images of the health problems caused by obesity, the government hopes its campaign will have a similar positive effect as recent anti-smoking and road safety campaigns.

The LiveLighter campaign will cost about $7.5 million over the course of three years.

That amount is small fry, compared to the mounting burden that obesity-related illnesses are putting on our health system.

About one in three Queensland adults is now obese, and more than a quarter of children are overweight too.

"Extra padding" has become the leading preventable cause of early deaths in the state, even more than smoking - so it is clear that something needs to be done urgently.

But I don't understand the logic behind spending millions of taxpayer dollars on an advertising campaign to get people to eat healthily, when for every dollar the government spends, the fast food giants will spend hundreds more.

In 2008, McDonald's spent $1.2 billion on advertising in the United States alone, and Yum! Brands, the owner of KFC and Pizza Hut, spend $960 million.

Given Queensland's well-documented financial strife, I don't see us spending that kind of money in a bid to counteract the images of juicy burgers dripping with fat.

But there is a cheaper option: ban junk food advertising.

Don't just prevent McDonald's ads being posted near schools, or during kids' TV time.

Ban it altogether.

In advertising, the mighty dollar is everything, and since the government can't afford to compete with the budgets of junk-food pedlars, it needs to look at other options.

It's time to get real about not just the risk of obesity, but the hypocrisy in paying for a campaign to limit junk food while bowing to lobbyists who have a vested interest in our kids buying burgers.

 

clementine.norton@frasercoastchronicle.com.au

Topics:  advertising, campaign, clementine norton, government, obesity



This tattoo costs her jobs, but it's not discrimination

The tattoo on her ankle is about the size of a 10 cent piece.

Community gathers to celebrate anniversary

Lunch With Friends founders Bill Luvring (left) and Denis Pommer great guests at the 10th anniversary luncheon.

Crowd celebrates Lunch WIth Friends aid program's 10th anniversary

VIDEO: Migaloo’s son has a whale of a time in Tweed waters

Migaloo delighted spectators off the Tweed Coast today.

MIGALOO'S son made a splash in seawaters off the Tweed coast

Latest deals and offers

Swimwear designer looking for love on The Bachelor

Noni Janur on her first day of filming.

The 25-year-old is one of 22 women vying for Richie Strahan’s heart

Three reasons your mind will be blown this week

Alan Dale and Jacki Weaver in a scene from the TV series Secret City.

THREE shows on Foxtel to make your mind boggle.

Elena wins MasterChef: “I’m ecstatic and eager to celebrate"

MasterChef Australia 2016 winner Elena Duggan, from Noosa.

NOOSA chefs survive marathon grand final dish by Heston Blumenthal.

Shannen Doherty shaves hair during cancer battle

Shannen Doherty has completely shaved off her hair

Brian McFadden makes daughters pay for own Christmas gifts

McFadden makes his daughters pay for half their presents

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

Massive residential 9-storey high-rise hit by delays

An artist’s impression of the eight-storey-high apartment complex that Bernoth Holdings wants to build in South Toowoomba, next to the City Golf Club.

Developer struggles to get approved high-rise development started