THE SECOND annual BEATS awards were launched on Thursday night.
Artable (formerly Kingscliff Arts) founder Gillian Grove spoke at the launch, at the newly renovated Riverview Hotel in Murwillumbah.
Last year, the BEATS awards have Ms Grove the opportunity to promote her business with locally produced TV show Colour In Your Life.
"It was like putting my business on steroids," Ms Grove said.
"The value of it for us is that we can help the local artists to get work."
This year, Artable has gotten on board as a BEATS sponsor.
They're offering the winning creative the opportunity to run a workshop worth $1000.
"I was a little bit invisible before the BEATS awards," she said.
"Now, I struggle to find enough hours in the day to paint."
Nominations for the 2014 BEATS open on July 16.
For more information, visit beatsawards.com.au.