Alan Jones
Alan Jones Michaela Glen

2GB could lose $80,000-a-day

AN EXODUS of advertisers and sponsors from the Alan Jones breakfast show on 2GB could be costing as much as $80,000 a day, but one brand expert expected only short-term pain for the broadcaster.

The Age reported that since Monday, 23 companies had publicly announced the suspension or termination of their relationships with the program and/or the station.

Joining the list on Tuesday were Harvey Norman, McDonald's, 7-Eleven, Julia Gillard's old law firm Slater and Gordon, Mazda, NRMA Insurance, Ford Australia, Sydney Symphony and Medibank.

Interbrand Australia brand consultancy head Damian Borchok told The Age, the amount of damage to 2GB and Mr Jones would depend on how this controversy was managed.

Talkback royalty John Laws appeared on ABC's 7.30 saying Mr Jones "made a mistake" but admitting Mr Jones had also done a lot of good in his career.

"We all make mistakes and he made a mistake there," Mr Laws said.



DIY Indi pays it all the way to the USA

DIY Indi pays it all the way to the USA

Tweed skate prodigy to get a taste of the big time

Tweed police are now wearing body cameras

Tweed police are now wearing body cameras

Body cameras are now being used to improve safety.

Fitzpatrick fights way back into green and gold

Fitzpatrick fights way back into green and gold

A fit and firing Madison Fitzpatrick is headed for the world cup

Local Partners