AN EXODUS of advertisers and sponsors from the Alan Jones breakfast show on 2GB could be costing as much as $80,000 a day, but one brand expert expected only short-term pain for the broadcaster.
The Age reported that since Monday, 23 companies had publicly announced the suspension or termination of their relationships with the program and/or the station.
Joining the list on Tuesday were Harvey Norman, McDonald's, 7-Eleven, Julia Gillard's old law firm Slater and Gordon, Mazda, NRMA Insurance, Ford Australia, Sydney Symphony and Medibank.
Interbrand Australia brand consultancy head Damian Borchok told The Age, the amount of damage to 2GB and Mr Jones would depend on how this controversy was managed.
Talkback royalty John Laws appeared on ABC's 7.30 saying Mr Jones "made a mistake" but admitting Mr Jones had also done a lot of good in his career.
"We all make mistakes and he made a mistake there," Mr Laws said.