A franchise dream
GLENN Wakefield began in furniture retail “many moons ago”. He is the new franchisee for Tweed Heads Harvey Norman furniture and he can’t think of a better place to be.
Mr Wakefield began work as a removalist for a furniture company in Sydney. Since then he has travelled Australia and had numerous jobs in furniture retail, but has finally settled on the Tweed.
“I was involved in the first Harvey Norman store opening in 1989. I started off in sales there,” Mr Wakefield said.
“I lived in the Brisbane area for 18 years but my family and I always holidayed on the Tweed.
“After that I was franchisee for three stores in Adelaide and then this position became available.
“I got to the Tweed on the first of December and I don’t intend to go any-where anytime soon.
“I can’t think of a better place to be; it’s a lovely lifestyle here.”
Mr Wakefield is now the franchisee for the furniture section of Harvey Norman.
He believes having specialist franchisees for different sections of the store helps give customers the expert assistance they need.
“We’re all specialists in our areas.
“The person in bedding knows bedding, the person in electrical knows electrical and the person in computers knows computers.
“We know what we’re selling. We’re not generalising, we’re specialising.”
You can expect to see Mr Wakefield offering assist- ance next time you’re in the store.
He is determined to be more than a name plaque on an office door, making sure he’s out on the floor.
“I wear a Harvey Norman shirt, the same uni- form as my staff.
“I’m always on the floor helping customers and solving problems.
“The plan here is to service the locals and make the shop as pleasant an experience as possible.
“Buying furniture should be a happy experience.”