A GOLD Coast woman has won a controversial all-expenses-paid cosmetic surgery trip to Thailand.
The competition, run by a Gold Coast tourism firm, has been labelled appalling by the Australian Medical Association's Queensland president.
CosMediTour sells its products as "affordable cosmetic holidays", creating deals similar to those sold by any travel agent, except these can include a variety of surgeries.
The Facebook contest asked entrants to try to accrue votes to earn themselves a trip to a Thai operating table.
The winner had accrued 1778 votes when the competition closed yesterday afternoon, earning her flights to Phuket for two people, 14 nights in a luxury resort, breakfast, some additional meals, massage and tours plus a $4,000 CosMediTour voucher.
A breast enlargement is worth roughly $3700.
AMA Queensland president Dr Richard Kidd said if the group was a medical firm, instead of a tourism agency, he would report it for investigation.
"Frankly, I think it's appalling," Dr Kidd said.
"I certainly don't think they would be offering it in Australia where, if something went wrong, there would be care and follow-up.
"Before anyone has cosmetic surgery, they're supposed to go through proper counselling to make sure it is what they want and not a psychological condition like Body Dysmorphic Disorder."
Dr Kidd said all surgeries, whether here or abroad, carried risks. But he said Australia was the best place in the world to handle any unforseen complications.
CosMediTour Marketing manager Jake Lemon said the prize draw was about "accessibility", delivering an option to those who felt unable to afford the surgery.
"It was amazing to see how many people openly came out and wanted to discuss their body, their emotional insecurity and what would make them feel whole and complete," Mr Lemon said.
He said surgeons for these procedures were trained "under the American system" and there had been a "97% satisfaction rate" with clients.
"There is no commitment to go through with the surgery. If they are meeting with the surgeon and think they might not get the look they're after, they can simply not go ahead with the procedure".
The most popular requests from entrants were breast enlargements or reduction, liposuction, dental work or a "mummy makeover", a catch-all procedure that may give a mother liposuction or breast surgery, billed as a type of bodily rejuvenation.
Australian Society of Plastic Surgeons president and associate professor Rodney Cooter warned cosmetic surgery needed to be carefully considered.
"Cosmetic surgery packages sold as holidays downplay the importance of the post-operative period," Assoc. Prof Cooter said.
"It's not about sunbathing, drinking cocktails, swimming and snorkelling before jetting home."
Mr Lemon said CosMediTour was working to educate the community so it could make an "informed decision" about having surgery performed overseas.