Ads against Abbott not the 'positive' politics Rudd promised

PRIME Minister Kevin Rudd has come under fire after Labor unveiled two attack ads aimed at Opposition Leader Tony Abbott.

Labor began the election campaign with a series of softer, positive ads featuring Mr Rudd talking his "positive" plans for Australia.

Mr Rudd used his first speech after deposing Julia Gillard as leader in June to decry the "negative, destructive personal politics" which had characterised the past three years.

The move away from negative politics was behind Labor's campaign theme of "A New Way", but the new TV ads are anything but.

In one of the ads a mother preparing food for her children asks Mr Abbott what he is "hiding".

"I remember when you were really aggressive, negative, angry about everything. Now you've just gone quiet," the woman goes on to say.

"Talk about all the money you want to save, so what are you going to cut?"

The other ad features a voiceover highlighting Coalition plans to cut spending, including the SchoolKids Bonus, with claims it will go further to fund a "$70 billion shortfall".

In response, the Coalition fired off a press release highlighting at least 12 instances since June in which Mr Rudd has talked about putting an end to negative politics.Campaigning in Darwin on Thursday, Mr Rudd was forced to defend the ads.

"Those ads are based on policy. Those ads talk about $70 billion worth of cuts to jobs, education and health," Mr Rudd said.

"And if Mr Abbott was to finally honour his obligations under the Charter of Budget Honesty then, frankly, it would deal with the issues which those advertisements highlight."

Mr Rudd went on to claim the Coalition was running far more ads than Labor - at a ratio of 10:1 - and claimed they were being partly funded by tobacco companies.

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