Boost for tourist body


TWEED Mayor Warren Polglase has indicated that the region's troubled tourism promotion body, TACTIC, can expect increased funding in council's upcoming budget.

Cr Polglase yesterday said Tweed and Coolangatta Tourism certainly could be hopeful of receiving more money to help market the region but there was no guarantee of a large funding increase.

He said the council's budget preparation process had already identified funding for the Taste of the Tweed project, promoting locally grown produce, and for tourism marketing.

This meant that some of the council's annual allocation for TACTIC might be tied funding; given on the proviso it was used for specific purposes.

Cr Polglase also suggested local tourism businesses should consider increasing their annual contribution for tourism marketing.

"The (tourism) industry has to consider putting more in themselves, we can't just prop up an industry," he said.

Cr Polglase said also that Tweed Shire Council may consider reclaiming direct control of funding and operating the Tweed's visitor information centres.

TACTIC has used its council funding to operate the information centres, while money from TACTIC membership subscriptions goes towards marketing.

Cr Polglase said TACTIC might be more effective concentrating solely on tourism marketing.

He was speaking to the Daily News outside a tourism forum at the Tweed Heads Civic Centre.

The forum was initiated by TACTIC with council support to try to develop a unified strategy for future tourism promotion.

TACTIC last October advised it would not seek to renew its $267,000 annual contract with Council, due to expire in June.

TACTIC has argued that council funding is insufficient for effective marketing of the Tweed.

Cr Polglase said he agreed with Kingscliff Chamber of Commerce president Rose Wright, who told the forum that TACTIC ought to revert to the more appropriate name of Tweed Tourism.

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