Club denied use of logo

By Peter Caton

When is a cartoon character not funny?

Answer: When he fails to meet Tweed Shire Council planning regulations.

Fail that test, and as South Tweed Sports Club, formerly South Tweed Bowls, has discovered, and the little funny guy can't even make it onto a sign.

Club CEO Gordon Rhodes fronted councillors this week to complain about the regulations which have grounded their club caricature - a wide-eyed happy sports ball with running shoes.

The regulations, enforced by a bureaucratic decision-maker, Mr Rhodes explained would not allow the happy cartoon character to be depicted on the sign because he (or she) was not deemed to be part of the club's corporate logo.

That was unfair, said Mr Rhodes.

KFC just up the street had a large sign featuring a bucket and the Colonel's face, but neither were necessarily the official corporate logo of that multinational fast-food group.

"It is not uncommon for businesses to have more than one logo and to use variations of logos," he said.

The Sports Club submitted a development application to the council for a new sign on a pylon outside its Minjungbal Drive, South Tweed Heads premises in May last year.

But the council rejected the plan, telling the club: "The logo located at the top of the proposed pylon sign is not supported in its current form.

"An alternative design removing the cartoon character-like features is to be prepared and approved by the Director of Planning and Environment prior to the issue of a Construction Certificate."

Mr Rhodes said his club was not being treated fairly or consistently.

"I would argue that our characterisation or variation to the corporate logo is no different in principal to the KFC variation," he said.

"If the KFC pole sign is deemed suitable with a variation to their corporate logo, why are we forced to change our design?"

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