Gourmet journos spreading word

By ROXANNE MILLAR

THE Tweed could become the next delicacy on food lovers' menus, thanks to a national media tour that brought top journalists to the area this week. Pursuing a strategy to establish agricultural tourism in the area, tourism body Tweed and Coolangatta Tourism Incorporated (TACTIC) hosted a three-day gourmet tour of the Tweed for three national journalists.

On board was food writer Eva Maria Bobbert representing Good Taste magazine, Danielle de Gail from Virgin's inflight magazine Voyeur and Rosemary Desmond from Australian Associated Press.

Along with TACTIC guides, the journalists toured local farms, producers and restaurants to get a picture of the Tweed's fresh food.

Media tour host Claire Cooper said the tour was designed to promote a long-term strategy placing the Tweed as a food destination in the minds of consumers.

"Obviously the journalists are one way of targeting those people," she said.

"They can reach a very large audience easily."

TACTIC chief Terry Watson said the Tweed had a diverse range of agriculture to promote that differentiated the area from other food destinations.

"We are already good at providing good quality food and it is about developing that," he said.



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