Kelloggs to sponsor Cooly Gold
KELLOGGS Nutrigrain will sponsor Sunday's Coolangatta Gold ironman race, buoying organisers after earlier fears corporate sponsors could bypass the iconic event.
Surf Life Saving Australia (SLSA) national media and communications manager Sean O'Connell said he was confident the Gold would now become an annual feature on the sport's calendar.
Last week ironman legend Grant Kenny said it was a "shame" the Gold, which costs "in the hundreds of thousands of dollars" to run, had not at that stage captured major corporate sponsorship.
Yesterday's announcement allayed fears about the event's future, O'Connell said.
He said he was delighted the company, "long-standing" supporters of the sport, had committed to the race.
"We have had strong support from our members and with (yesterday's) announcement this indicates the corporate sector is also behind it," O'Connell said.
Sunday's race will now be named the Kelloggs Nutrigrain Coolangatta Gold.
O'Connell said swimwear company TYR had also come on board as a sponsor, with Gold Coast radio station Hot Tomato providing valuable support.
"We have always said, since we announced the event would proceed (earlier this year), we would do it even without a main sponsor if it came to that," O'Connell said.
"(While) I'll not give out exact details it has cost in the hundreds of thousands.
"We are delighted with the support of our sponsors for the 2005 race.
"I am confident it (the Coolangatta Gold) will become a permanent fixture."
Last week, Kenny who was visiting the Tweed, said he was delighted the race was up and running again, but disappointed in the apparent lack of corporate backing.
O'Connell said organisers would review this year's event after Sunday's race.