New campaign presents breast cancer awareness
A BREASTSCREEN Queensland campaign, featuring television journalist Jana Wendt, has been launched on the Gold Coast to educate women about breast cancer and the free screening program.
Psychologist and Health Promotion Officer at Breast-Screen Queensland, Julia Foreman, said that pre-campaign research showed that while women were concerned about breast cancer, most lacked factual knowledge about the risk factors, the benefits of screening and what the procedure involved.
"Previous research which assessed knowledge, behaviours and attitudes to screening of women in the target age group of 50 to 69 years, highlighted that many of these women were unaware that the risk of breast cancer increases with age and that most women who develop breast cancer have no family history of the disease," she said.
"The new campaign aims to increase participation of women over 50 in the screening program by addressing the barriers to screening and presenting the facts," she said.
BreastScreen Queensland encourages women over 50 to have a breastscreen (screening mammogram) every two years.
Women aged 40 years and over are eligible to attend.
For more information visit www.breastscreen.qld.gov.au or phone (07) 5537 0333.