New-look Daily News for Tweed readers

By GARY SMART, Editor READERS, you have told us what you want and we have listened. Welcome to your new-look%local daily newspaper under its new masthead Tweed Daily News. Today marks a new beginning, but we have borrowed from the past to charge into the future. The origins of your newspaper date back to 1884 when WR Baker established the Tweed and Brunswick Advocate and Southern Queensland Record (yes, that was the full title) at Murwillumbah. Some years later George Nicklin established the Tweed Herald, also in Murwillumbah. In 1914 the two parties decided to amalgamate the papers and renamed the new publication the Tweed Daily. It remained under that masthead until the late 1940s following World War II when it was renamed the Tweed and South Coast Daily. About 10 years later it was%renamed once again, this time to the Daily News. But today we go back to our roots. I believe Tweed Daily News puts identity back into the paper, acknowledging its place and importance in the region. The name will also give your paper a point of difference on newsstands, which look very different from how they looked only a matter of a few years ago with all of the big metro papers available. But as good as they might be, none can offer what the Tweed Daily News can to our readers. Readers, you have told us you want a bright and vibrant news- paper. You have told us you want more news and stories and about life and the people who live in this most special place. And we have responded. I would especially like to thank the readers who came on board to help out with ideas and suggestions, not just about the mast- head, but all facets of the paper. But while the name of the%paper changes from today, as do the headline typefaces, this has been a snowballing change. In the past 18 months we have introduced new sections like the You, SportsMonday, OnTV, a glossy Property Week and the Top Form race guide. Tumbulgum's Jill Ray has become the contributor of a very popular column and we have raised the profile of much-loved social columnist Mollie Butler. All of this has been done after consultation with you, our dedicated readers. Today we introduce yet another new section in Weekend, a 12-page magazine which I hope you enjoy as much as the new-look entertainment section we will be launching next Thursday. The Tweed is a vibrant, interesting and interested community. It deserves a newspaper that meets those standards, a newspaper that is the complete package. In the Tweed Daily News I believe you are well on the way. My thanks again to readers for your support. Enjoy the Tweed Daily News.



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