Region's tourism boost

THE Northern Rivers region is entering a new era in sustainable tourism development and promotion, says the peak tourism body.

Last week's unpopular state mini-budget has found some support from Norther Rivers Tourism (NRT).

The widely criticised financial budget included $591,000 over three years for NRT, which was welcomed by the organisation's chair, Gerd Beurich.

"We will receive an additional $591,000 over the next three-and-a-half years to develop industry capacity and fund a series of innovative marketing campaigns to encourage more visitors to come and to stay longer in the region," Mr Beurich said.

According to Mr Beurich, previously NRT had been limited to playing an administrative role in co-ordinating local government involvement in Tourism NSW marketing campaigns. The funding will now enable NRT to be an organisation that represents industry, local government, community interests and effectively facilitate sustainable tourism development and promotion.

Tweed Tourism general manager Phil Villiers said the money was fantastic chance to promote Tweed.

It was good news during what could be a tough season for many Tweed tourism operators.

Mr Villiers said some Tweed operators doing well leading up to the festive season, but many were suffering from a negative feeling in the marketplace.

He said with $10 billion to be injected into the national economy, the potential for further interest rate drops and low fuel prices, the feeling would improve and people would make late bookings.



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