Revamp in the air for chamber



MURWILLUMBAH'S business chamber is headed for new directions - spurred on by "fresh blood" flowing in as part of the district's mini business boom.

"We've had a lot of interest from new people coming to Murwillumbah's Main Street and industrial area," said business chamber director and a partner in Byangum Road-based Barking Toad Creative Advertising Toni Zuschke yesterday.

"They are a diverse range of people and they are keen to integrate into the business community," she said. "There are a lot of things which are easier to do collectively."

Ms Zuschke said the chamber, which is due to hold its annual general meeting early next month, would look at reinforcing the earlier "Heart of the Tweed" advertising campaign for Murwillumbah, but would also be seeking to give the town a higher profile as a tourist destination.

"At the moment, even though we are the gateway to Mount Warning, there are so many other things that lure tourists to northern NSW that we get overlooked," she said.

"The river and art gallery are not well promoted."

Ms Zuschke said it was time tourist-related businesses in the town, nearby villages and surrounding district began "looking after ourselves" because the bulk of tourists were still heading to the southern Gold Coast and northern part of the shire.

"We need to drag them down this way," she said, adding that Murwillumbah had become far more attractive to visitors in the past few years.

"Restaurant-wise Murwillumbah has really come along," she said. "A few years ago you would be struggling to get anything other than a pizza or Chinese food. Business-wise the town has really come alive."

IF you are a Murwillumbah business person we'd love your opinion on the future direction of the Business Chamber. Email us on muredit@tweednews.com.au or write to Letters to the Editor, PO Box 6336, Tweed Heads South 2486.



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