TACTIC gets $50,000 and another year
THE Tweed's tourism promotion agency is set to continue operating for at least another 12 months after a $50,000 funding allocation for marketing in Tweed Shire Council's draft budget.
The marketing money, up from $36,000 for the previous financial year, is on top of a $264,000 annual operating grant.
Tweed and Coolangatta Tourism had sought $100,000 from council for marketing.
TACTIC general manager Terry Watson yesterday said negotiations would continue with major tourism operators including Salt, Peppers and the Twin Towns Resort for funds to match council's marketing allocation.
Mr Watson said there had been a very strong expression of interest in preliminary talks with tourism leaders for a co-operative approach to marketing.
Council's budget calls for a review of TACTIC operations over the next 12 months, after TACTIC last year advised it would not seek any funding this year, claiming council had not given suffi- cient support.
Mayor Warren Polglase then suggested that Gold Coast Tourism might be able to take over TACTIC's role, but a tourism forum attended by Cr Polglase and major local tourism players earlier this year agreed to support TACTIC.
"It's good to see council has increased its contribution, everyone agrees more promotion is needed," Mr Watson said.
He said a new marketing strategy would be developed over the next few months.
TACTIC's previous marketing strategy for 2003-04, costing $150,000 with funds from council and the tourism industry, resulted in a 250 per cent increase in the value of holiday bookings, increased visits to the TACTIC website by up to 123 per cent and almost $800,000 worth of media coverage.
The $150,000 was spent on print and television advertising, public relations activity, trade shows, brochures and website develop- ment.