Aussies are turning their noses up at local beer

THE popularity of imported beers and cider is making it increasingly difficult for Australian brewers to stay afloat.

The high Australian dollar has greatly impacted the alcoholic beverage market, as it has spurred increased travel abroad and increased online shopping in the sector.

The Australian Financial Review reports that domestic premium sales headed south by more than 20 per cent in November, while sales of international premium beers was up almost 15 per cent.

In the year prior to November, international beers including Peroni and Corona were up 12.7 per cent and domestic premiums like Crown Lager and James Boag slumped 11.2 per cent.

Australians are also turning to more alternatives to beer, with sales down 16 per cent and while cider sales surged, up a massive 53 per cent.

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