Battle on the Border triumphs for Tweed tourism
THE 2013 Battle on the Border Cycling Festival staged on the Tweed in May injected $1.32 million into the local economy, according to an independent report.
This figure represents a 258% increase in visitor spending from the 2010 event, the report found.
The bulk of the economic boost from the three day event which attracted 700 competitors and 98 staff, went into accommodation.
The festival also generated new business income in Murwillumbah, Salt Village and the surrounding communities through accommodation, dining, retail, entertainment, transport and other incidentals.
The total visitor bed nights generated by the Battle was 9,146.
The event received a tick of approval from participants with customer satisfaction ratings "very good" (51%) to "excellent" (32%).
One quarter of the participants had never been to the Tweed before with 75% indicating they would come back to take part in 2014.
Organisers have indicated that next time they will be seeking to increase the duration of stay of event participants including creating a pre-battle training program in the weeks leading up to the event.
The research results were based on an online survey taken by 210 of the 612 competitors at the Battle.