SCU marketing lecturer Ben Faranda will speak about cost effective marketing methods at a seminar next week.
SCU marketing lecturer Ben Faranda will speak about cost effective marketing methods at a seminar next week.

Beat the slowdown

TWEED Heads small business owners may have had a tough year but a business seminar and new business strategy may help beat the slow economic times.

Tweed Economic Development Corporation chief executive officer Tom Senti said the corporation had entered into a partnership with Southern Cross University as the first step in a new business strategy for the Tweed.

Mr Senti said the Business Insight seminar series were usually held on the Gold Coast and would be a welcome event for small business owners.

“We wanted to support what Southern Cross University was doing and think it will add value to business in the Tweed.”

Mr Senti said the seminar was only a part of a bigger plan for growing small business on the Tweed.

He said rather than presuming what challenges existed, the corporation planned to work with small business to come up with a wish list of issues and solutions.

He said items on the wish list might include funds to train staff, marketing on a budget and retaining or employing suitable staff. “In the new year, we will be conducting an extensive business survey to identify business challenges,” Mr Senti said.

“It has been a tough year and we plan to look at the challenges and how we can facilitate opportunities.

“The survey will mainly be online through email but we are looking at person to person surveys when necessary.”

Mr Senti said the corporation had supported Tweed business for more than 12 years and had developed strong links with the business community.

“We already have 155 people registered for the seminar and we will need a bigger venue for the next seminar,” Mr Senti said.

“The whole process is to engage with and support growth in small business.”

Southern Cross University marketing lecturer Ben Faranda said he would speak at the seminar about cost effective marketing methods and options.

“Along with a more internal focus on quality, relationship marketing and technology,” Mr Faranda said.

Mr Faranda has lectured in strategic management, marketing and entrepreneurship at Southern Cross University for more than four years.

The seminar will be held at the Saltbar Beachbar and Bistro, Kingscliff next Wednesday at 5.30pm for a 6pm start. For more information call (02) 6672 6130 or visit www.scu.edu.au/businessinsights.



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