Blinkered view of women in sport
SURFING superstar Stephanie Gilmore is encouraging sportswomen to gallop towards their dreams.
The glamour girl of the surfing world appears in the Support Women in Sport TV campaign, in defiance of two racehorses being named on the Associated Press 2009 list of top 10 female athletes.
Ms Gilmore is sick of the world wearing blinkers when it comes to the appreciation and support of female athletes.
The 23-year old surfing champion’s manager and sister Whitney Gilmore said the campaign was about celebrating women in sport and poking fun at the horses’ inclusion on the list.
“Steph is part of the TV element of the campaign,” Whitney explained.
“There are some fantastic female athletes in the world and they all deserve support.
“It’s not just about celebrating the sportswomen, but also promoting and watching women in sport.”
The campaign features a humorous look at horses being celebrated among the world’s top athletes.
“When Associated Press published the world’s top 10 female athletes we were keen to celebrate the winners,” Stephanie said in the commercial.
The shot then cuts to two horses in a photo shoot.
“Yep, two of the top 10 female athletes are horses. Isn’t it time we took women in sport more seriously?” Stephanie asks.
Cudgen swimmer Sara Marson is competing in the Australian National Championships and has her sights set on the Olympic Games.
The 21-year-old said she was inspired by Ms Gilmore’s campaign.
“It can be different depending on the sport. Some Australian female swimmers have received a lot of resonation recently but many female athletes do not get noticed,” Ms Marson said.
“With the profile Steph has it’s great that she is promoting women in sport.”