Multi-purpose bub bag inspired by travel

A TWEED Heads mum has invented a multi-purpose bag which she says dramatically reduces the amount of "stuff" you have to cart around for your baby.

Now Gemma Beriman has launched a crowdfunding campaign on Kickstarter, with the goal of raising at least $10,000 towards mass manufacturing costs for her Take-Off Travel Tote.

Gemma says her bag combines three essential items in one stylish design: a fully functional nappy bag, removable feeding pillow and practical play mat.

She said she came up with the idea while on maternity leave with her son earlier this year when she was shocked at the amount of items you had to carry around for a newborn.

The major catalyst for her patented invention came during a trip to Italy when her son Hudson was four-months-old.

"It was so uncomfortable trying to breastfeed Hudson on the go," Mrs Beriman said.

"He was at that age where it was so important to give him tummy time on the floor but we didn't have a mat or suitable pillow with us. That's when I thought 'There must be a baby product that combines these essential items - a bag, pillow and mat'."

But she discovered there wasn't, so embarked on months of research and prototyping to develop the all-in-one Take-Off Travel Tote.

"I came up with the brand name Moon Mama because I went into labour with my son during a full moon," she said.

Gemma said the patent had been approved and all she needed now was money to finance mass production.

To be one of the first to own a Take-Off Travel Tote visit kickstarter.com. Find out more at http://www.moonmama.com.au or facebook.com/moonmamahq.



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