TWEED tourism operators are gearing up for another busy Easter holiday season but Destination Tweed CEO Bill Tatchell believes all businesses can benefit.
He said all indicators pointed towards a busy holiday season, weather permitting, and that all businesses needed to be proactive in getting the extra foot traffic through the door.
"It's a busy time, an easy time to take advantage of the extra people on the street," Mr Tatchell said.
"Business owners need to be proactive and look at how they can get people in their stores.
"They can consider putting on extra sales or offering certain discounts.
"As long as they seize the opportunity."
Mr Tatchell said the NSW Surf Life Saving Championships held at Kingscliff over the last two weeks had provided great free publicity for the coast.
He said despite the poor weather across the east coast, people across the state would have seen the sun shining in the footage and hopefully the message would translate that the coast had escaped the worst of the rain.
"I'm looking out the window and I can see perfect blue sky," Mr Tatchell said.