FOR some people, February 14 is not all about extravagant gifts, perfectly bunched flowers and heart-shaped trinkets.
For many singles, Valentine's Day result in rage at the sight of anything red, the smell of anything fragrant and a sudden distaste for that fat little fairy called Cupid.
But this isn't always the case.
Last year RSVP, Australia's largest online dating site, released their report profiling Aussie singles. The report showed that Aussie singles are mostly happy singles.
Summarising the profile of the typical Australian single, RSVP spokeswoman Glenis Carroll, said: "The research shows gender roles are still in play, online dating is mainstream, singles are looking for long-term partners with great personalities, and overall, we're a nation of happy singles."
The report revealed that the thing men (35%) and women (45%) most enjoy about being single is their independence, followed by the freedom to be spontaneous (18% of men and 14% of women most enjoy this element).
"While having a relationship is important to the majority of single men and women, they certainly enjoy the single lifestyle and the independence and spontaneity it brings," Ms Carroll said.
Generation Y is the most likely group to enjoy being single (72%), followed by Baby Boomers and older (68%), and then Generation X (59%).
"The importance of relationships changes as we go through different life stages," said Ms Carroll. "Generation Y is the most happy being single because many people in their 20s prioritise other pursuits such as travel or study over relationships."
So, this year take a different approach and go all out to celebrate the fact you are single.
When it comes to making the most of your dateless Valentine's Day, the possibilities are endless.
Gather the troops:
The most comforting thought as a single on Valentine's Day is that you are well and truly not alone.
Gather a few of your happily single friends and get together for an evening complete with the best distractions possible: bubbly, beauty treatments, board games and bucket loads of chocolate.
Make it a rule that the word Valentine is not to be mentioned and wallowing of any form is strictly prohibited. Commemorate your "single-and-loving-it" lifestyle.
Buy for a friend:
Organise a group to draw names out of a hat and buy a gift for that person on February 14. After all, Valentine's Day is about celebrating your loved ones, and friends fall into that category.
Given the fact you aren't buying for anyone this V-Day, go nuts and treat yourself. If you have been eyeing off that killer necklace for some time now or are in desperate need of a salon trip, make February 14 a day of self-indulgence.
Play it platonic:
Ask a friend to dinner and make it a fun evening by people-watching and judging who is on their first, and inevitably awkward, real date and which couples are Valentine's Day old-timers.