Channel 10 is poised to snatch the broadcast rights to the Melbourne Cup with insiders confirming a contract could be signed as early as this weekend. Picture: Getty.
Channel 10 is poised to snatch the broadcast rights to the Melbourne Cup with insiders confirming a contract could be signed as early as this weekend. Picture: Getty.

Ch 10 poised to take Melbourne Cup TV rights

CHANNEL 10 is poised to snatch the broadcast rights to the Melbourne Cup with insiders confirming a contract could be signed as early as this weekend.

The move would be a blow for Seven which has shown the iconic race since 2002 but would be a major boost for Ten after it lost the rights to Big Bash League cricket recently.

Channel 10 is poised to snatch the broadcast rights to the Melbourne Cup with insiders confirming a contract could be signed as early as this weekend. Picture: Getty.
Channel 10 is poised to snatch the broadcast rights to the Melbourne Cup with insiders confirming a contract could be signed as early as this weekend. Picture: Getty.

Ten's offer which is believed to be somewhere between $5 million to $10 million per year would reportedly also cover the Victoria Derby, Oaks Day and Stakes Day and include mobile and digital rights.

Last year's telecast of the Melbourne Cup race averaged a whopping 1.797 million viewers across the five capital cities.

The result was the lowest ever for "the race that stops a nation" but Seven has said that race day saw a massive amount of live streaming.

Jockey Corey Brown rides Rekindling to win race 7, the Emirates Melbourne Cup, during Melbourne Cup Day in 2017. Picture: Paul Rovere/Getty Images.
Jockey Corey Brown rides Rekindling to win race 7, the Emirates Melbourne Cup, during Melbourne Cup Day in 2017. Picture: Paul Rovere/Getty Images.

A Ten insider confirmed that the deal is on the cards but said that it is "early days" as far as signatures on a contract.

Seven is on the record as saying that it will only pay big money for sports rights if a deal makes commercial sense.

That corporate philosophy allowed Nine to swoop and secure the rights to Australia's summer of tennis, including the Australian Open, for $300 million recently.

Seven recently joined forces with Fox Sports to secure a landmark cricket rights deal worth $1.182 million.

In May, the Victorian Racing Club put the Melbourne Cup Carnival broadcast rights out to tender for the first time in 16 years.



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