AAP

Chipping away at success

MICK Beavan's Kingscliff seafood shop is so fresh the new shirts have not even arrived yet.

After nearly 50 years as Jack's Mini Mart, owners Mick and Berenice Beavan have transformed the small local supermarket into the Kingscliff Seafood Market.

The former-convenience store finally opened under the new title on Saturday to the smell of fresh fish and chips after months of renovations.

Mr Beavan, a former security guard, has owned the Marine Parade store for three years but could not compete with supermarket giant Woolworths Kingscliff just a block away.

He said the change to a seafood market seemed like the obvious choice considering the location.

“We had about 20 other business ideas we toyed with but I'm very proud of this change and the way it has gone so far,” Mr Beavan said.

“A seafood shop is suitable to the area. We're on Marine Parade so we've got the park and beach just across the road.”

“It's in the perfect place.”

While they now have fresh seafood like prawns, flake and barramundi delivered daily, the more popular long life items, burgers and even the frozen drink machine are still in store. The market will be open seven days a week.

“The red snapper has been popular,” Mrs Beavan said.

“It hasn't even been the first full week but we've been really busy. People told us they were waiting for us to reopen.

“We've already had people come back for seconds. It has been a lot of positive feedback - someone even said we gave them too many chips.”

Mr Beavan is no stranger to working with seafood. He worked in a Newcastle prawn shop when he was younger.

Jack's Mini Mart first opened December 19, 1962.



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