SWEET Obsession in Murwillumbah is on target to sell its goal of 100kg of chocolate over Easter.

Shoppers have been delighted with the confectionary store's delicious Easter display, created by owners Christine and Greg Mack.

"If the front window is not choc-a-block, it's because passers-by have seen something that looks very nice in it and asked us to pull it out to buy it," Mrs Mack said.

The displays are as "Eastery" as possible, only short of a real bunny.

"But if we get desperate, I can dress my husband as one," Mrs Mack joked.

Inside, patrons will find iconic confectionary, reminiscent of a retro childhood.

"My favourite is the Darrell Lea Nougat Egg, made with milk and dark chocolate, coated on chewy nougat," Mrs Mack said.

"It was around before I was born and I have happy memories of my mother taking me to Darrell Lea in the city, at Easter, to buy it."

The Macks have owned Sweet Obsession for almost two months. It's their fourth business in town; from 1996 to 2004 they owned Video Ezy, Murwillumbah.

"I always used to say, 'You know what this town really needs is a lolly shop' so when we saw it was for sale, we didn't hesitate," Mrs Mack said.

Sweet Obsession is open today until 5pm and closed on Sunday and Monday.

Trading hours

Tweed City, 10am-3pm Saturday and Sunday

Sunnyside Mall, Murwillumbah, 9am-5pm Saturday, closed Sunday

Regent Cinema Murwillumbah, 10.30am-8.15pm (last session) Saturday and Sunday

Easter Bunny facts

The Easter Bunny originated from the German Lutherans, where an Easter hare awarded eggs to children for good behaviour

Neo-pagans celebrate the Spring Equinox, one of their eight yearly Sabbats (days of celebration) during Easter

Eostre or Ostara, the namesake of the Easter festival, is a Germanic pagan goddess