Cooly Rocks On provides multi-million dollar benefits
THE economic benefit to the Tweed from the 2013 Cooly Rocks On festival in June was $6.3 million, up more than $1.5 million on last year's event.
That's among the many positive figures to emerge this week from independent research into the popular nostalgia event, released by Destination Research & Development.
Organising committee chair Gail O'Neill said the growing economic spin-offs to the Tweed indicated the area was attracting a lot of the over-flow from the overall increase in festival attendees.
The 2013 event drew a crowd of 94,000 and generated $33 million overall for the Gold Coast and Tweed Heads economies.
The overwhelming majority of spending was made in the southern Gold Coast area (77%), the Tweed shire received about 19% of visitor expenditure and other areas 4%.
The number of unique visitors who stayed overnight in the area rose from 60,840 in 2012 to 62,250 this year.
Festival-goers' ratings of the atmosphere, organisation and entertainment also rose this year in comparison to the previous two years.
"I think the overall message is we're giving people what they want," Ms O'Neill said.
Other key figures included:
- 82% of the audience came to Coolangatta specifically for the event.
- About 20% of visitors came to the event for a day trip, with 80% staying overnight or longer.
- More than a quarter of the audience was over 50.
- Two-thirds of visitors stayed in a rented house/apartment or hotel/motel/resort, with six nights the average stay.
- Statistics are based on over 1000 respondents.