Council's new logo has few backers

TWEED Shire Council's new $45,000 logo has been revealed to the constituents, but not everyone is happy about it.

The new logo, released by the Tweed Shire Council last week, has drawn both criticism and praise from Tweed residents, but a large majority spoken to by the Tweed Daily News were against it.

Mayor Warren Polglase hailed the costly overhaul of the brand as a dynamic move.

Some residents have questioned the council's decision to spend so much money on the logo.

A Tweed Shire Council spokeswoman said the quoting process was within council's procurement policy.

“The total value of the quote was $45,000 as per the council decision and represents excellent value for money,” the spokes-woman said. “Five other councils identified in our planning stages spent in the vicinity of $70,000 up to $150,000-plus. Melbourne City recently spent $240,000 for their new logo alone.

“The investment will deliver an extensive Visual Identity Guide, an essential requirement for any large organisation, and an extensive suite of industry-standard templates which can be used in house for all creative purposes.”



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