Crisis a storm in a coffee cup
ESCAPING the daily grind with a good cup of coffee is a ritual that people will continue even in tough economic times, the manager of a new Tweed Heads business believes.
Ashley Petersen, of Groundabout cafe in the Wharf Central building in Tweed Heads, is banking on coffee brewing being a recession-proof business.
Since opening last month, he has noted the same people coming in for their morning pick-me-up.
“A lot of people still like to indulge in their daily coffee even when the rest of the world seems to be all doom and gloom economically,” Mr Petersen said.
“It gives them the chance to have somewhere to go to not have to think about all of the bad things.
“We only opened three weeks ago and already we have people stopping in for their morning coffee on their way to work.
“Making coffee is one of the big parts of our business, because it attracts customers. And if they like it then they will stay on and try some of our food, and will hopefully come back.”
As it is with selling real estate, finding the right spot to set up a business is all about location.
Mr Petersen said he was happy with Groundabout's “high visibility” position on the roundabout on the corner of Florence and Wharf streets.
“I live in Upper Coomera and my father (who owns the business) has a small coffee shop at Robina, but we liked the idea of setting up a business here because of the location,” he said.
“We chose this location because it is on a roundabout of a very busy road as well as the fact that we can attract customers from the businesses that rent office space upstairs in the building.
“We also see the growth potential for the business being located across from Centro Tweed and in the shopping area, because a lot of our customers have said that there are not a lot of cafes like this in the area.
“It's amazing how far people will go out of their way for a good coffee.”
Mr Petersen, who manages the cafe with his fiancée Melissa Earnshaw, said the business would grow with demand.