TWEED tourism is set to flourish with the opening of Qantas flights from Sydney to the Gold Coast.

The first Qantas flight touched down in Coolangatta on Sunday and Destination Tweed CEO Bill Tatchell said it was a welcome sight.

"Firstly it will increase the capacity of people coming in; basically the more seats the more bums can sit on seats.

"Secondly it is now growing different markets into the Tweed."

Mr Tatchell said Qantas' corporate clientele would now make trips to the airport opening up conference opportunities.

"What it bubbles down to are the basics, some people prefer to fly Qantas," he said.

Mr Tatchell said he hoped Qantas would grow their roots and expand to other cities soon.

Destination Tweed are now running bus, billboard and train station campaigns in Sydney raising awareness of Tweed as a perfect holiday destination.

"We're raising awareness and pushing the experience," he said.

"We want that Ah Tweed! Or Wow, look at that. Where is that? Reaction."

The idea of Tweed being only an hour away by plane is another important factor Destination Tweed is marketing.

Gold Coast Airport CEO Paul Donovan said the business community of the Gold Coast has expressed a desire to see Qantas return to the Gold Coast.

"Both Gold Coast Airport and Qantas took that feedback onboard and have been working together to reach that outcome," he said.

"The return of Qantas to the region is a significant milestone and we look forward to working with the airline to ensure the service's continued success."

Qantas is now operating three daily flights between the Gold Coast and Sydney.