News

Dumb ways to die video the Gangnam Style of train safety

AN internet ad featuring 'dumb ways to die' has become the Gangnam Style of train safety campaigns, clocking up more than 8.5 million YouTube views and 13,000 plus comments.

Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait.

The video is also designed to demonstrate the danger and stupidity of playing on train platforms, tracks and level crossings.

The myriad of other dumb ways to die illustrate the stupidity of messing around trains.

The song is performed by Melbourne artist Tangerine Kitty, the song was produced by Cat Empire keyboards player Ollie McGill.

Along with the song and clip on iTunes and YouTube, Metro Trains are developing posters and announcements at stations and educational material for school students.

The video on Youtube has sparked a flurry of comments - ranging from claims it is 'racist' because it fails to feature enough skin tones to questions from people wondering whether it is real advice.

One questioned whether taking out of date medicine could really kill you, as proclaimed in the ditty.

 

The video was on the front page of Reddit for six hours, helping it to go viral.

 

The ad's writer McCann ECD John Mescall  told media and advertising site Mumbrella: "Of course, we wanted it to go viral, but it's rare that all the elements you need fit into place. Just one thing could kill it."

"If it wasn't catchy enough, or the safety message had come at the beginning and not the end, it wouldn't have worked," he said.

"People don't want to share advertising. They want to share stories and content. Dumb ways to die is very likeable. And if you really like something, you want to share it."

Topics:  dumb and dumber dying editors picks offbeat safety train video



Don’t go chasing waterfalls…find them on these drives!

BRISBANE isn’t all bright lights and city slickers.

Science Festival seriously awesome

Don't miss the World Science Festival Brisbane!

CALLING everyone who wants to see something totally cool.

Drink where the cool kids do this summer

There are a bunch of new bars open in Brisbane, make sure you're there!

CHECK out these new funky bars.

Discover Brisbane’s laneway gems

Brisbane's laneways will surprise you.

NOT all of Brisbane City is as it seems…

Top five things to experience this summer in Brisbane

Tangalooma is amazing if you're keen for a dive, kayak or swim.

THIS summer get out and explore your capital city.

Your boots are made for walking these tours

Brisbane Greeters tours are a great way to learn the local history of the city.

YOU don’t need a bike or bus for a seriously good tour of Brisbane.

Is Brisbane the new arts and culture capital?

Check out GOMA's latest exhibition - it's all about hair! GOMA 10 Ambassador Patience Hodgson visits Nervescape V 2016 by Icelandic artist Hrafnhildur Arnardóttir (aka Shoplifter), commissioned for ‘Sugar Spin: you, me, art and everything’ at the Gallery of Modern Art, Brisbane. 
Photograph: Natasha Harth, QAGOMA

THE rest of the world should be envious of this line-up!

Waterfront luxury in Tweed

14 The Mainbrace, Tweed Heads

Check out house of the week.

Tweed MP to fight to have daylight savings reduced

Tweed MP Geoff Provest want daylight saving reduced by one month.

Tweed set to fight to have daylight savings reduced by a month.

Live music: Boogie on down this weekend

Moreland & Arbuckle will be playing the Currumbin Soundlounge on Friday from 8.30pm.

Gig Guide: What's on around Tweed (Feb 23 - 27)

Local Partners

New festival joins Quiksilver Pro party

The Rubens, Beautiful girls join line up for inaugural festival

Live music: Boogie on down this weekend

Moreland & Arbuckle will be playing the Currumbin Soundlounge on Friday from 8.30pm.

Gig Guide: What's on around Tweed (Feb 23 - 27)

Bliss N Eso announce tribute show for stuntman

Bliss N Eso will play a tribute show at Coolangatta in honour of Johann Ofner. The stuntman died during the filming of the group's Friend Like You film clip earlier this year.

BLISS N Eso to play tribute show to raise funds for killed stuntman

Neil Finn to headline Bluesfest

Neil Finn, of Crowded House fame, will play in Byron Bay with his wife Sharon and their band The Pyjama Club on June 11.

DON'T dream, it's not over, Neil Finn to hit the stage

MOVIE REVIEW: Trainspotting sequel as good as original

Ewen Bremner in a scene from the movie T2: Trainspotting.

Director Danny Boyle proves sequels can be done well.

How Karl Stefanovic's wife, kids found out about girlfriend

Karl Stefanovic and Jasmine Yarbrough after their day on Sydney Harbour. Picture: Jonathan Ng

Pictures splashed across tabloid were shock to family

WATCH: Toowoomba opera hopeful's incredible voice

Kaitlyn Orange attends Opera Queensland auditions at Empire Theatres for Opera at Jimbour, Saturday, February 18, 2017.

Opera hopefuls vie for parts in performance at Jimbour House

Waterfront luxury in Tweed

14 The Mainbrace, Tweed Heads

Check out house of the week.

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

Get Moo-ving to Mooball

The old Pacific Highway and Murwillumbah railway line cut a parrallel path throughThe thriving village of Mooball , looking North East towards Murwillumbah and Mount Warning.

An expansion plan has been approved.

Ready to SELL your property?

Post Your Ad Here!