Expansion plan pays off
INVESTRENT is a property management service catering for the people of the Tweed.
Originally established at Tweed Heads by directors Mark Stapleton, Peter Ross and Sharon Styman, the company recently opened a Murwillumbah office.
We spoke to Peter Ross to find out their plans for the future.
What are the challenges of operating a business in Tweed?
From an industry perspective, there are a lot of competing real estate agencies. Our challenge is to educate local property investors that as a specialist property management company we provide a real alternative to what has been offered previously. Logistically, being right on the border, the demands of different industry legislation between the states and daylight saving are ongoing challenges also.
What inspired you to expand the business to Murwillumbah?
We found people in Murwillumbah were looking for someone different to manage their property and they were prepared to switch to us based on our formula for property management. Then we were offered a great opportunity to take over a small number of properties and hence providing us with the notion of office space.
What has been the response to the expansion?
The feedback has been significantly positive. Being a locally directed company, a lot of well wishes poured in. We were overwhelmed at first with the drop-ins, people switching properties over and a general good cheer. It's been tremendous really.
What are the attractions of operating a business in Tweed?
Where else would you rather live? This part of the world is sensational. For Investrent, this provides multiple options for property management. Forty per cent of investors are from interstate and this is a market share we aim for.
What are the key ingredients for success?
To keep your focus on your clients' best long-term interests. You mightn't get it right in business every time but if that's your attitude and what you strive to do, you won't be too far from the mark.
What are the future plans for the business?
We'd love to be able to open in other locations.