Women dominate Facebook
WHILE Swedish traveller Elin Svensson might mostly use Facebook to stay in touch with friends at home, she can understand why women are generally bigger Facebook users than men.
"Women might like to snoop around more," Ms Svensson said.
"They like gossip."
Recently, Mackay Regional Council revealed 76.2% of the 2683 people who 'liked' its Facebook page were female.
The figures are backed up in other reports into Facebook usage, which indicate between 53% and 58% of all Facebook users are women.
Julie Posetti is currently completing a PhD on the impact of social media on professional journalism/media organisations.
She said while she had not researched the social media gender imbalance, she had observed it anecdotally.
"The other thing I've observed in my own social networks is that women users tend to share more readily about their personal lives and their feelings," Ms Posetti said.
"This is something that's particularly evident among young people I'm connected to.
"But women in general tend to be more expressive, conversational and interactive. Perhaps this is just a reflection of general gendered patterns of communications."